Honesty
Journalists who conduct themselves honestly prove themselves worthy of trust. In the course of our work, we are genuine and candid. We attribute information we receive from others, making perfectly clear to our audience what information comes from which source. We avoid hyperbole and sensational conjecture. We may sometimes construct hypotheticals to help explain issues and events, but we reveal any fabrication, and do not otherwise mix fiction with our news reporting. We edit and present information honestly, without deception, and we identify ourselves as NPR journalists when we report. Only in the rarest of instances – such as when public safety is at issue, or when lives are at stake – might we disguise our identity or intent when reporting. Before we take such a step, we engage in rigorous deliberation and consider all alternatives. Then, when we tell the story, we fully disclose what we did and why.
Honesty in reporting and interviewing
Journalism should be done in plain sight, and our standards are clear. When we are working, we identify ourselves as NPR journalists to those we interview and interact with. We do not conceal our identities, pose as someone or something we are not, use hidden microphones or cameras to collect information, or record phone calls without the permission of all parties on the line, except in the very rarest of circumstances, outlined below.
Do we need to announce ourselves every time we're in a line at the supermarket and overhear what people are saying about the news of the day? Of course not. But if we want to quote what one of those people said, we need to introduce ourselves as NPR journalists and assume our "working journalist" role.
Do we need to wear our IDs around our necks at all times? No. We are allowed to be "off-duty."
Honesty in presenting information
Guideline: Our audience should always know which information comes from what source.
Plagiarism – taking someone else's work and intentionally presenting it as if it is your own – is theft. At NPR it's an unforgivable offense. But it's not enough that we don't intend to deceive our audience. Our standard is to make clear to our audience where the information we bring them comes from.
That means no material from another source should ever be included verbatim, or substantially so, without attribution. This includes material from Associated Press reports. We do not, for example, produce news "spots" or other pieces that closely resemble wire service stories. NPR's standard is that our writing should be our own. There is no excuse for writing that repeats the wire stories that we use word-for-word, or nearly so.
It also means that whenever we present someone's words verbatim in text, we encase them within quotes or, in an audio report, make it clear that we are using the source's wording. If we paraphrase for space or clarity, we transparently credit the source of the ideas. And we don't lightly edit quotes just to avoid putting them in quotes; we use brackets, ellipses and other signals to make clear we've changed what someone said.
Guideline: We avoid fabrication in our news reports.
"Public radio reporters and producers," Sound Reporting advises, "do not 'manufacture' scenes for news programs. If you arrive at an office 15 minutes after the employees finish holding a prayer vigil for their kidnapped boss, you cannot ask them to reconvene so you can record a simulation of the event. By the same token, you shouldn't ask people to pretend they are answering the phone, or typing a letter, or fixing breakfast, so that you can get sound of those activities. You should never use sound effects that could be mistaken for actualities or for ambiance that has been recorded on site."
Guideline: Our visual journalism must honestly depict reality.
When reporting on news events, the photographs we take and use depict them truthfully, honestly and without bias. They are only enhanced for technical clarity — to correct color or improve contrast, for example. We are careful in how we crop them to ensure that the scene is in proper context. We let events happen — we do not stage scenes to make them fit a story line. If we have to rely on "file" art from the past, we clearly state so in the caption and include the date. And when considering photos provided by other organizations (most often, The Associated Press), we view them with a critical eye to gauge whether they meet our standards.
When packages call for studio shots (of actors, for example; or prepared foods) it will be obvious to the viewer and if necessary it will be made perfectly clear in the accompanying caption information.
Likewise, when we choose for artistic or other reasons to create fictional images that include photos it will be clear to the viewer (and explained in the caption information) that what they're seeing is an illustration, not an actual event.
Photographs we take and choose to use must individually or collectively, show the events they depict truthfully, honestly and without bias. This requirement applies whether they are taken by NPR journalists or come from other sources (such as freelancers or photo agencies).
We take great care when we translate data into charts and "infographics." For example, while always striving to be accurate, we also guard against false precision. And we carefully consider the scales applied to the information we use, to guard against giving data either too much or too little significance. (For more detailed guidance, consult the discussion of accuracy.)
Guideline: Don't create pseudonyms for sources whose names we withhold.
When we decide to withhold a source's name from a story, we don't invent a pseudonym for that source. Again, our job is to present factual – not fabricated – information. Instead, we use pronouns and descriptions to make clear who is speaking or whom we're referring to. (Or we may refer to him or her without using a last name, if the source is comfortable with that degree of anonymity, and the situation meets our standards for granting anonymity. See the section on transparency for more.)
Honesty online
Just as we do in the "real" world, we identify ourselves as NPR journalists when we are working online. So, if as part of our work we are posting comments, asking questions, tweeting, retweeting, blogging, Facebooking or doing anything on social media or other online forums, we clearly identify ourselves and that we work for NPR. We do not use pseudonyms when doing such work.
NPR journalists may, in the course of their work, "follow" or "friend" Twitter accounts, Facebook pages and other social media sites created by political parties and advocacy groups. But we do so to monitor their news feeds, not to become participants, and we follow and friend sites created by advocates from all sides of the issues. It's as basic a tool as signing up to be on mailing lists used to be.
If in their personal lives NPR journalists join online forums and social media sites, they may follow the conventions of those outlets and use screen names that do not identify who they are. But we do not use information gathered from our interactions on such sites in our reports for NPR. If we get ideas for stories, we treat the information just as we would anything we see in the "real world" — as a starting point that needs to be followed by open, honest reporting.
Finally, we acknowledge that nothing on the Web is truly private. Even on purely recreational or cultural sites and even if what we're doing is personal and not identified as coming from someone at NPR, we understand that what we say and do could still reflect on NPR. So we do nothing that could undermine our credibility with the public, damage NPR's standing as an impartial source of news, or otherwise jeopardize NPR's reputation. In other words, we don't behave any differently than we would in any public setting or on an NPR broadcast.
Guideline: Online sources should be on-the-record too.
In today's world, many contacts with sources are made online — via emails and social media sites. As we discuss in the guidelines about accuracy and transparency, NPR pushes to keep its interviews on-the-record. The same is true of our "virtual" interactions with sources. We make that clear to potential sources when we reach out to them.
(Editor's note on July 27, 2017: Click here to go to an updated special section about the do's and don't's of social media.)