Licensing and Merchandising
Latest Features
Wolves turns to Ipsos’ retail monitoring to understand the customer journey
Golf industry searches for path forward amid uncertainty at merchandise show
Rights to beloved Phillie Phanatic mascot in dispute after more than 40 years
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
‘Brown as a bear’: Shock, awe and despair as prized autographs ruined by defective baseballs
Topps expands trading card line with artist collaborations
Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move
Tampa Bay Buccaneers enjoy merchandise sales spike following Brady’s arrival
Logitech G partners with T1 in Lagardère-brokered deal
Features
Mickey Mantle: In death, still king of the collectors’ world
PGA Tour Superstore revolutionizes sports retail sector as Home Depot of golf
Jennifer Van Dijk from Wasserman in conversation at SDMS Miami 2019
Guillaume Sabran, UEFA – Fixing UEFA’s digital disconnect opened new doors to partnerships
Time to monetise | The football clubs turning Chinese engagement into revenues
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
After Paysandu shows the way, Brazil’s smaller clubs reap dividends of white-label kit deals
US Polo Association punches above its weight with $1.6bn licensing programme
Fast fashion comes to Asia | Q&A Masanori Kawana, managing director, Fanatics Japan
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
IOC develops global e-commerce platform to build licensing programme between Games
PSG strengthens global ambitions with Jordan Brand partnership
FFF hopes to capitalise on World Cup win with regional sponsorship deals and product licensing
All upside for NFL from ‘win-win’ Nike-Fanatics deal
China Digest | Second Formula E team becomes Chinese-owned
In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated
Making merchandise meaningful | Steve Davis, head of international, Fanatics
Steve Davis tells Ben Cronin how Fanatics is developing additional international merchandising opportunities for its existing roster of clients and forging new relationships with European and Asian rights-holders.
The Golden goose | How the Knights hit the jackpot in Vegas
In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.
Leaders Week | Sponsorship, data, digital media and esports
Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.
Fake news | Major brands take on China’s counterfeiters
With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.