Two years into its historic partnership with global sports and entertainment giant IMG, Euroleague Basketball (EB) is growing and developing faster than envisaged. Fundamental changes were made in the first two seasons – most crucially, the successful implementation of new competition formats and the revamp of television production – that have bedded in and immediately positively impacted the business. Both the top-tier Turkish Airlines EuroLeague and second-tier 7DAYS EuroCup are benefiting from the changes. Now, EB is turning fully to face the future, with a host of innovations and developments designed to put the organisation and the product at the cutting edge of European sport.
Within this publication, we recount what has been achieved in the past two seasons in terms of establishing new competition structures (pages 8, 9, 12, 13) based on the pillar ideas of stability and quality. And we welcome the two planned EuroLeague expansion teams, ASVEL Villeurbanne and FC Bayern Munich, who are to officially become part of the league structure in 2019-20 (pages 10, 11). EB’s media and sponsorship business areas, and their growth in the past two seasons, are explored on pages 20 to 25. Then we look to the future in the final part of the pamphlet, with a range of initiatives that are propelling EB, and basketball in Europe, to an even bigger and brighter future. These include the new customer data project EDIE, exciting technology partnerships, and the growing community outreach programme One Team.
