Asia
Latest Features
#CT17 Twitter Highlights – Nissan & the International Cricket Council
Rising Stars – Wanda Group & Fifa
72 Hours – Heineken & Formula One
Oppo focused on India-hosted events in new ICC cycle
Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
Hangzhou 2022 signs up ICBC as latest sponsor
Intel to use Tokyo 2020 to showcase new technology and host esports tournament
Herbalife makes $1.5m donation to Chinese winter sports training research
Malaysia’s Tour de Femina adds Arya Premier as title sponsor
Features
Healthier, Longer, Better Lives – AIA & Tottenham Hotspur
Go the Distance – Apollo Tyres, Manchester United & more
Endeavor Global Marketing targets growth in new markets
Watford, West Ham, Burnley, Bournemouth see strong uptick in shirt inventory
AXA upgrades to Liverpool training kit partner
Nike invests as first apparel partner of China’s League of Legends Pro League
Sina Golden League reaches new high with Dongfeng Qichen deal
Comeback Kings retain full roster, MS Dhoni drives business
PSG signs LoveBet as first regional partner, launches virtual LED
ICC signs Bira 91 deal, US tech brands to step up in 2019
Dorna gets Petronas on board, money rolls in for MotoE
LaLiga’s pivot to Asia nets summer sponsorship windfall
Apollo ‘freestylers’ activate Indian Super League deal
BYD deal highlights rise of Arsenal’s secondary partners
Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
HSBC and Rugby Sevens: Interview with Leanne Cutts, HSBC group general manager and group head of marketing
Competition expected to drive AFC rights above $100m per year
Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.
China Unicom: Brand positioning as a leader in smart tech
Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.
China Unicom outbids domestic rivals for Beijing 2022
Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.