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ITTF commercial restructure accelerates during shutdown, Pound says
As part of a series of video interviews by SportBusiness looking at the impact of the Covid-19 pandemic, Kevin McCullagh speaks exclusively to Matt Pound, marketing director of the International Table Tennis Federation.
Covid-19 drives F1 to a crossroads
The future of Formula 1 is an uncertain one, as the Covid-19 pandemic wreaks havoc on its schedule. Christian Sylt looks at the options for the motorsport.
Octagon’s John Shea: The pent-up demand from a consumer standpoint will be there
Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
Ironman signs two new sponsors ahead of virtual racing series
Global endurance series Ironman Group has signed up virtual cycling app Rouvy as it develops its presence in simulated racing
Gosper: November Tests still possible, USA Rugby to receive €1m in aid
World Rugby chief executive Brett Gosper has said it may still be possible to schedule international rugby matches this November although it appears increasingly likely that Northern Hemisphere countries’ s…
Right Formula’s Fenwick: Smart and paid digital campaigns offer cut through in Covid-19 crisis
Brands must be “smarter than ever” in landing their messages on digital platforms during the global Covid-19 crisis, according to a sports consultancy head.
Deltatre launches new OTT user behaviour technology
Sports streaming technology company Deltatre has launched mtribes, a new software-as-a-service (SaaS) technology that will allow media outlets running a multi-platform digital or OTT service to identify…
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Paul Garbett | French Open the first ‘land grab’ as the sporting calendar is ripped up by coronavirus
Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.
Health and duty of care considerations override rights commitments as sports seek Covid-19 legal advice
UK law firms acting for clients in the sports industry say they are dealing with an unprecedented demand for advice after the Covid-19 outbreak caused the widespread cancellation of sporting events.
Introducing the SportBusiness Content Hub
Since its launch back in 1996, SportBusiness has prided itself on providing the most accurate and timely data, news, insight and analysis to for people working in the sports sector around the world
SportBusiness launches new content hub featuring exclusive news, features and video
SportBusiness, the leading provider of news, analysis, data and insight to businesses working in the multi-billion dollar sports industry, today announces the launch of a new, redesigned homepage putting…
The race to become sport’s Spotify is slower than expected
DAZN and Eleven are striving to please consumers with their flexible, multi-platform, low-cost products. But they are finding that fans generally want sports content the way they've always had it: live and in their living room.
Georgiou targeting further growth for Eurosport Events after announcing UCI tie-up
Eurosport Events' partnership with the UCI is its first outside of motorsports. Andrew Georgiou, Eurosport president, tells Adam Nelson about his plans to extend the reach of the broadcaster's events promotion arm even further.
Kevin Roberts | Sport is not a matter of life and death
SportBusiness' Kevin Roberts reflects on the latest developments in sport due to the spread of the coronavirus, and where our priorities should lie.
M. James Ward | Is lift-off likely for the Premier Golf League?
Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
Andy Dolich | Current health crisis just one of many vulnerabilities for sports industry
With the coronavirus outbreak influencing resulting in the postponement or cancellation of more and more sporting events, former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at other potential issues that could affect various sporting competitions.
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Under the radar to over the top | Simon Denyer on the rise of DAZN
Four years from its launch, OTT broadcaster DAZN is blazing a trail for sports streaming services around the world. Chief executive Simon Denyer reflects on the first years of operation and the potential challenges from tech companies moving into sport and major rights-holders going it alone.
Rick Burton | Inclusion in sport? Yes, but often not immediately or for all
Rick Burton, David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League, outlines that while we have historically acknowledged the need for inclusivity in sport, the road toward complete equality is still too long.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
Google hoping an exclusive esports splash will take YouTube Gaming to the next level
Twitch has been the video game streaming sector’s market leader since its inception in 2015, but YouTube is now coming for that crown. Callum McCarthy speaks to Ryan Wyatt about the platform’s aggressive move into live esports.
Will Fifa’s cap on commissions curb agent ‘excesses’?
Fifa’s proposals to cap agent commissions has set it on a collision course with some of the most powerful agents in world football. In this explainer, Ben Cronin outlines the reasoning behind the reforms and the legal arguments for and against them.
Exclusive | Jorge Mendes: Why agents are ‘an essential part of football’s market dynamics’
SportBusiness speaks to Jorge Mendes about his role as a football agent and how it has developed.
As Counter-Strike tournament operators go head-to-head, a bigger battle is brewing
The world of Counter Strike: Global Offensive esports is about to leap into a new era with its first team-owned franchise league, but these developments aren't being welcomed by the game's developer, Valve. Callum McCarthy dives into the idiosyncratic world of Counter Strike economics.