Netherlands
Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
Beneliga discussion surfaces again, but is more of a symptom than a solution
Hammer time | Infront and Velon launch new cycling team event
Fan Zone Case Study: Holland Heineken House
The Holland Heineken House is an all-round meeting place, office and famous party venue jointly organised by the Dutch brewer Heineken and the Dutch Olympic committee NOC*NSF. The House has been set up at every summer and winter Olympic Games since 1992 in Barcelona, and is opened up to visitors during the day to watch Olympic events on big screens amongst providing other entertainment.
Europe’s Fantastic Four
The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.
Round-Up: European football’s €4bn hit, Six Nations confirm CVC talks, BWF events cancelled, and more
Ziggo’s carriage talks with Fox Sports deadlocked
Extreme E secures long-term broadcast exposure in the Netherlands
Eredivisie clubs reach agreement on TV money distribution
The Leader: Johan Cruyff
Johan Cruyff, football legend and founder of the sport management institute that bears his name, writes exclusively for SportBusiness International.
Double Dutch
This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.
Sponsorship Strategy: Heineken’s Champions League Activation
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
