Attendance
Features
Latest Features
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Gareth Balch | How it was made: the strongest live attendance market in the world
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
Mariners seek to forge new ticketing ground with Flex Membership plan
Major League Baseball’s Seattle Mariners are examining the future of the season ticket, and seeing how they can offer fans more flexible options to watch their team.
Canadian Premier League off to solid start after filling void for players and fans
Seven-team competition is first professional soccer league in Canada since 1992
Clubs have averaged 4,300 fans a game but OneSoccer digital ratings not made public
Astros look to move past World Series disappointment with several 2020 projects
The Houston Astros MLB team has big plans for its future, in spite of recent disappointment in the 2019 World Series and recent issues with a executive who was fired. Eric Fisher takes a look at the projects the team have in store.
Poll: Most fans will not attend games without Covid-19 vaccine
Seton Hall University research suggests strong fan pessimism of sports returning this year
Sounders suffer reduced attendance due to coronavirus outbreak in Seattle
Major League Soccer's Seattle Sounders played in front of a significantly reduced crowd at CenturyLink Field over the weekend, in large part because of the coronavirus outbreak in the region.
St. Louis BattleHawks opening upper deck of stadium for XFL home games
The St. Louis BattleHawks are feeding into intense local fan interest by opening up the upper deck of the Dome at America’s Center for their next XFL home games.
Nashville SC draws almost 60,000 fans for inaugural MLS game
Nashville SC drew an incredible 59,069 fans for its inaugural home game in Major League Soccer, a 2-1 loss to Atlanta United at Nissan Stadium
Features
Las Vegas’s minor league teams confirm city’s place as major league sports town
The city of Las Vegas is not immediately recognizable for its reputation as a sports hub. Bob Williams looks at how it is transitioning "from the entertainment capital of the world to the sports and entertainment capital of the world".
NFL stadium designers look to social media, youth to guide next wave of new facilities
Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.
Surrey’s post-World Cup T20 sales fuel continuing ambivalence for The Hundred
Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.
Philadelphia Phillies see large bump in business fortunes with Harper signing
Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.
ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup
One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.
Atlanta United use fans as ambassadors to enter global elite for attendance
MLS team averaged over 53,000 fans per game last year in just the club's second season
Gate revenue on a par with teams in world's top-five leagues, says club president Eales
Beware the Big Eventer
The rise of the Big Eventer is the sports business story of the last decade.