Germany
Latest Features
DFL wants Virtual Bundesliga to be seen as its third competition brand
Bayern Munich at crossroads as club prepares for life without Hoeness and Rummenigge
Kevin Sim – The Bundesliga’s navigator for the Asia-Pac media-rights market
Dynamic approach driving Bundesliga internationally
“It’s a playground for us” | How SAP’s sponsorship of the WTA is driving innovation in technology and sport
Ex-Sportfive Germany sponsorship executive to lead Volleyball Bundesliga commercial operations
Eintracht swaps one bank for another in stadium naming rights deal
3. Liga’s Unterhaching lose shirt sponsor as Covid-19 impact bites
ProSiebenSat.1 renews free-to-air WWE rights in Germany
Features
Vodafone and Bundesliga bridge gap between stadium and living room with 5G first
LED advertising | Why it took just one second to damage Infront’s reputation
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
Roma and the Bundesliga bring the banter to win fans and engage people on social media
Going global | Bundesliga furthers international push with NYC office
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.
Non-conformist brands | Part one: FC St. Pauli
Case study | The Bundesliga’s digital and social media strategy
How the Bundesliga is putting quality above quantity in its digital and social media strategy.
REPORT | The Future of Olympic Games Media Consumption – Executive Summary
Video | What are the biggest opportunities and threats in sport?
Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.
Popular movements, public polls and why Rome voted against the Olympics
From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.
Sponsorship Works 2016 | Sponsorship Case Study | Nissan and the Uefa Champions League
In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.
Sealed with an X
SportBusiness International explores the reasons behind the collapse of Hamburg’s bid for the Olympics, and the impact on future bidding processes
Vorsprung durch football
Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.
European Football Sponsorship Report 2015-16
One Stop Shops
Whether it be weddings on the hallowed turf of the Melbourne Cricket Ground, or afternoon tea in Lord’s Long Room, venue operators are looking for ever more creative ways to turn their sporting structures into fully operational commercial venues, open for business 365 days a year. Kevin Roberts provides a definitive guide to turning your white elephant into a home-for-all-occasions, as he finds out the most effective methods and common pitfalls of making your sports stadia about more than just sport.
The Twelfth Man
With investment from traditional financial institutions still difficult to secure for sports properties looking to develop their facilities, sports fans are stepping forward to help fund projects. Elisha Chauhan finds out how and why.
The Odd Couple
Britain’s high-end athletic stars have teamed up with a German supermarket known for rock-bottom prices. Matthew Glendinning and Owen Evans look at whether it is a match made in heaven or double trouble for the British Olympic Association (BOA).
Bayern’s Double Vision
Can last season’s UEFA Champions League winner and giant of European football, Bayern Munich, replicate its success in basketball? Matt Cutler looks at the resurgence of the German team as a force on the court and asks its managing director, Marko Pesic, how he has gone about creating a sustainable financial model for the project.
Europe’s Fantastic Four
The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.