Cricket
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Stock Up/12th Man/Powerade Launch – Coca-Cola & the ICC
Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Data Snapshot: Australia 2020
Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
Positively Different – Vitality & the England & Wales Cricket Board
In 2018, Vitality activated its T20 partnership with the England & Wales Cricket Board via a programme that ran throughout the summer.
#CT17 Twitter Highlights – Nissan & the International Cricket Council
Nissan activated its rights around the 2017 ICC Champions Trophy through a social campaign in India that offered low-latency Twitter highlights of the key match action.
Ashes summer – Specsavers & the England and Wales Cricket Board
Through the summer of 2019, Specsavers activated its England Test Match title sponsor rights via multiple strands including media engagement, VIP hospitality, on-site and at-stadium branding.
Worn As One – New Balance & Cricket South Africa
New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Be a Shot Maker – Oppo & the International Cricket Council
With the ‘Be a Shot Maker’ campaign, smart phone brand Oppo leveraged its ICC partnership to boost exposure in its South Asian strongholds and new UK target market.
GoDaddy, Uber invest in ICC Official Partner tier
US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
Oppo combines flagship product launch with Cricket World Cup campaign
Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.
Comeback Kings retain full roster, MS Dhoni drives business
Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
ICC signs Bira 91 deal, US tech brands to step up in 2019
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
Event Partners wanted for 2019 Cricket World Cup
The International Cricket Council is looking for four more Event Partners for the 2019 ICC World Cup in England, having added wine brand Wolf Blass and timing brand Hublot to its four Global Partners with…
Audi enters CSI space as partner of Cricket South Africa
PROJECT DETAILS
Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2014-2017
Entered by: Levergy Sports and Entertainment Marketing
CSA deal embeds New Balance in South African cricket
PROJECT DETAILS
Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2015-2020
Specsavers picks up ECB rights discarded by Investec
The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.
Cricket activation round-up (1/3)
Vodafone ambush Vivo in the IPL
Vodafone, who were partners of the Indian Premier League (IPL) for 10 years, decided to only buy broadcast advertising during match breaks for the 2017-18 season
Sponsorship in Cricket, 2018
The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
Cricket: Top five cricket properties generate €190m in 2017
The combined annual sponsorship income generated by the International Cricket Council (ICC), the three cricket national bodies of England, India and Australia, and the world’s most valuable domestic competition, the Indian Premier League, is worth around €190m ($217.5m) in 2017, according to research by Sports Sponsorship Insider.
Hublot goes from one-year deals to long-term ICC agreement
Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.
Howzat? Why Investec exit signals finance sector shift
Ben Cronin, Global Lead of Network Client Solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan
Commonwealth Bank: Rebalancing investment towards grassroots cricket
Australian bank, Commonwealth Bank, is switching the focus of its Cricket Australia sponsorship from naming rights to Australia’s elite Test match properties to drive association with community and grassroots cricket in Australia.
NatWest upgrade gets ECB values back on track
RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.