Technology
Features
Navigating the payments minefield is crucial for Asian OTT services
The English Premier League’s plans for an OTT service are focused on the Asian market, but the sheer variation in market conditions means existing OTT broadcasters are still figuring their way in the region.
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
FeedConstruct unveils basketball data collecting tool at Sportel Monaco
FeedConstruct expands its Live Scouting offering with a new tool for accurate and in-depth basketball data collecting
“It’s a playground for us” | How SAP’s sponsorship of the WTA is driving innovation in technology and sport
Adam Nelson takes a closer look at how, through its sponsorship of the Women's Tennis Association, SAP's technology aims to analyse in-match performance.
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
Tribe Sports Marketing secures stake in Sweden’s Sportswik in long-term tie-up
Tribe Sports Marketing, the boutique sports agency created in 2019, has acquired a minority stake in Sportswik as part of a wider long-term agreement with the Swedish sports technology company
Korean sports tech funding programme invites applications
The Korea Sports Promotion Corporation, a government body, is inviting companies involved in developing sports technology to apply for funding from a KRW7.8bn ($6.4m) pool
MLB rebranding flagship mobile application
League using simplified name of MLB for award-winning and influential mobile product
Lagardère Sports to aid Socios.com’s expansion plan
Blockchain-based fan engagement platform Socios.com has built on its expansion drive by agreeing a strategic partnership with the Lagardère Sports agency.
The agreement between Socios.c
NFL stadiums are key testing ground for 5G mobile rollout in US
Expansive size and density of some of US' largest sports facilities provide a fertile environment to experiment with next-generation mobile technology. Story by Rick Snider.
Vodafone and Bundesliga bridge gap between stadium and living room with 5G first
Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.
Making the zero sum add up
How much more valuable could the sports business become if user data could be better standardised, integrated and aggregated?
NFL stadium designers look to social media, youth to guide next wave of new facilities
Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.
MLB aims to ‘democratize’ esports with inclusive push around Home Run Derby VR game
Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties
Asia at the forefront of tech-augmented mass participation runs
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
Elevating the fan experience
In association with the Fédération Équestre Internationale
9 revenue-generating features at the new Tottenham Hotspur Stadium
Wi-Fi network and Bluetooth beacons capture crowd movements
Catering JV to offer more food and beverage options and speedier service
The Long Read | How big are the commercial opportunities in athlete biometric data?
Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.
‘Mobile-first’ Asian consumers driving Twitter’s sport partnerships strategy
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
The POWA INDEX | A new industry standard for sponsorship decision-making
In association with DataPOWA
Artificial Intelligence and Sport
Artificial Intelligence (AI) has become a hot topic over the last few years, with the media and film makers using provocative narratives and graphic imagery to capture consumers imaginations, and probe…
Virtual Reality and Sport
The idea behind Virtual Reality (VR) is to convince the user they are somewhere else – like diving on a coral reef, sitting aboard a 12-metre racing yacht or standing beside the 18th hole at the US Open...
Augmented Reality and Sport
Augmented Reality (AR) is where text, pictures and animations are digitally inserted intosomeone’s field of view to enhance their experience of the real world.
Changing Channels – How OTT video is reshaping sports media
The term OTT, or ‘Over The Top’ refers to situations where companies – often new entrants – use the public internet1 to perform functions that have traditionally required the use of dedicated network infrast…
Towards the Connected Stadium
When the Barclays Center in Brooklyn, New York opened in September 2012 it offered spectators a high-tech experience unparalleled at a sports venue