Esports
Latest Features
Google hoping an exclusive esports splash will take YouTube Gaming to the next level
As Counter-Strike tournament operators go head-to-head, a bigger battle is brewing
“We will not accept putting our content behind a paywall” | Jamie Lewin, Riot Games
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The Rise of eFootball in China – Andrew Collins, Mailman Group
Karajica to advise esports platform after ProSiebenSat.1 exit
Ekstraklasa launches FIFA 20 competition in Covid-19 response
IMG and World RX join motorsport’s drive to esports
Porsche strengthens Tag Heuer link through esports championship
Features
MLB aims to ‘democratize’ esports with inclusive push around Home Run Derby VR game
Bobby Sharma, Electronic Sports Group, on the eSports panel at SDMS Miami
Tyler Schrodt CEO Electronic Gaming Federation at the Sports Decision Makers Summit
Lance Mudd – eSports consultant – speaking at SDMS Miami
Garry Cook Executive Chairman Gfinity speaking at SDMS London
Garry Cook, executive chairman, Gfinity, on the opportunities in esports
Fortnite player’s contract lawsuit shakes up esports, but it’s unlikely to be the industry’s ‘Bosman moment’
USTA hosts Fortnite World Cup finals to introduce new audiences to refurbished US Open venue
PSG and Schalke 04: The football clubs imagining a future without football
From Man City to Gfinity | Former football chief Garry Cook positions himself as esports emissary
US Digest | NBA strikes deal with MGM to provide data to gamblers
Bucks fever | The Milwaukee Bucks on establishing their NBA 2K League team
Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.
Native advertising | How NFL partners broaden their reach through Madden series
SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available
SportBusiness International April 2018
Boston E party | Why the Kraft Group invested in Overwatch
Kraft Sports and Entertainment CMO Jennifer Ferron sat down with SportBusiness International at the MIT Sloan Sports Analytics Conference, to explain why the Kraft Group got involved in the Overwatch League and what it is looking to gain from the investment.
SportBusiness International October/November 2017
It’s a battlefield | Why cities are racing to benefit from esports boom
Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.
The Secret Fan | Gfinity Elite Series, London
Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.