Netflix and Amazon Prime Video prefer to keep a tight lid on ratings data, doling out information in ways they see fit. Even Nielsen, which has been measuring Netflix and Amazon viewership for some time, has limited the amount of streaming data it shares with the public.
But Variety has obtained a recent Nielsen streaming report, for the week of March 2 to 8, which sheds more insight into viewer streaming habits — including stats for original programs, acquired fare and movies/specials at Netflix and original programs and movie/specials at Amazon.
Insiders have said that Nielsen numbers are pretty close to internal data — and Nielsen has been working on its streaming ratings methodology for some time for its Svod Content Ratings. Critics argue its numbers are still underrepresented because it only covers the U.S. and doesn’t include viewing on mobile devices or PCs.
For years, Netflix has dismissed the Nielsen reports,
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But Variety has obtained a recent Nielsen streaming report, for the week of March 2 to 8, which sheds more insight into viewer streaming habits — including stats for original programs, acquired fare and movies/specials at Netflix and original programs and movie/specials at Amazon.
Insiders have said that Nielsen numbers are pretty close to internal data — and Nielsen has been working on its streaming ratings methodology for some time for its Svod Content Ratings. Critics argue its numbers are still underrepresented because it only covers the U.S. and doesn’t include viewing on mobile devices or PCs.
For years, Netflix has dismissed the Nielsen reports,