Rugby Union
Latest Features
Major League Rugby enters season three with ex-Mavericks CRO bringing new vision as commissioner
“We don’t just put logos on things” | Amazon Web Services on its Six Nations sponsorship
State of the Union | World Rugby’s Brett Gosper on the World Cup and beyond
USA Rugby pins hopes on hosting Rugby World Cup after dodging bankruptcy in 2018
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
World Snooker Championship and Invictus Games postponed, Turkish Süper Lig and Pro-14 ‘suspended indefinitely’
Major League Rugby cancels 2020 season, creates esports tournament
Coronavirus latest: F1 reshuffle, IOC under fire, Premier League meets, Tokyo 2020 tickets questioned, and more
Player and executive pay cuts considered as Australian sport grapples with coronavirus
Features
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Major League Rugby takes slow and steady approach in attempt to crack US market
The commercial pros and cons of World Rugby’s Nations Championship concept
Ben Morel | “I’m a strong believer in simplicity of narrative and product definition”
Good things come to those who wait: Guinness and the Six Nations
The art of a title sponsorship
All Blacks look to international partners to turn sporting heritage into commercial returns
SportBusiness International January/February 2018
Newcastle Falcons follow analytical approach to revive flagging attendances
A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.
Opinion | The 4 reasons why the UK sports sponsorship market is so soft
Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.
Frictionless stadia | Part 1: Pre-ordering drinks and snacks at Bath Rugby
In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.
Alan Gilpin | Rugby looks for lift-off in Asia on the back of ‘two shiny moments’ in Japan
With just two years to go until the 2019 Rugby World Cup in Japan, the competition's chief operating officer, Alan Gilpin, tells Ben Cronin about the benefits of its proximity to the 2020 Olympic Games in Tokyo and how it could influence the future of sports hospitality in the region.
World in union | The race to host Rugby World Cup 2023: South Africa
The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the South African bid.
World in union | The race to host Rugby World Cup 2023: Ireland
The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the Irish bid.
World in union | The race to host Rugby World Cup 2023: Intro
The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the three contenders' bids.
World in union | The race to host Rugby World Cup 2023: France
The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the French bid.
Armchair fans | Rugby spectators take a ride on the Samsung Slider
Strap yourself in and prepare for the ride – the Samsung Slider, used at Twickenham for this year’s HSBC London Sevens, offers fans an unusual experience. Will Mann reports.
Business case study | The British & Irish Lions
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.