Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
US sports media landscape faces dramatic change amid Covid-19
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US sports leagues eye potential return from pandemic, but with few known details
SportBusiness' US editor Eric Fisher looks at when the US major leagues expect to get back to normality in the wake of the Covid-19 pandemic.
Eric Fisher | Global pandemic requires leaning on sports in a different way
SportBusiness' US editor Eric Fisher looks at the deeply altered role sports now plays in the wake of the Covid-19 pandemic.
MiLB standing at front lines of uncertainty, potential business peril from Covid-19 outbreak
With the vast majority of revenues for Minor League Baseball teams deriving from gate revenues and no games happening due to the Covid-19 outbreak, economic worries are growing. US Editor Eric Fisher reports.
Octagon’s John Shea: The pent-up demand from a consumer standpoint will be there
Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
Eric Fisher | NFL begins a new decade with the wind at its back
In the aftermath of Super Bowl LIV, SportBusiness' US editor, Eric Fisher, reflects on the latest NFL season and looks at the challenges ahead.
Eric Fisher | Stern’s ‘pure caring concealed in vinegar’ expanded opportunity
Eric Fisher, SportBusiness' US editor, remembers David Stern, the late commissioner emeritus of the National Basketball Association.
Super Bowl LIV sees historic ticket demand, fueled in part by On Location Experiences
Eric Fisher takes a look at the ticketing market ahead of this Sunday's Super Bowl in Miami.
MLB’s new NYC headquarters reflects Manfred’s ‘One Baseball’ vision
Major League Baseball has its first official day at its new central headquarters on the Avenue of the Americas in New York on 6 January. Eric Fisher visits the new offices.