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Esports | Games in Spain
Dermot Ledwith looks at how brands are tapping into esports in the Spanish market.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Sport1 extends commitment to Fifa’s esports events
German sports broadcaster Sport1 has agreed a one-year extension to its deal with Fifa for rights to esports events organised by world football’s governing body.
Riot Games: Exclusive country-by-country rights sales don’t suit esports
Sport’s traditional model of the exclusive territory-by-territory sale of media rights is not one that fits esports, according to a leading executive from Riot Games, the esports event organiser and v…
DAZN delves into esports in Brazil with Blast Premier deal
DAZN, the OTT subscription streaming service, has added esports to its offering in Brazil by agreeing a rights deal for the 2020 season of the Blast Premier global tournament series
Nent adds Denmark’s eSuperliga rights, secures joint ownership
The Nordic Entertainment (Nent) Group has acquired exclusive rights in the Nordic region to Denmark’s eSuperliga esports tournament through a deal that also makes it a joint owner of the competition.
Major League Rugby enters season three with ex-Mavericks CRO bringing new vision as commissioner
Former Dallas Mavericks executive George Killebrew has replaced Dean Howes as commissioner
Switch to two conferences with arrival of New England Free Jacks, Old Glory DC, and Rugby ATL
NBA Experience forges bold new ground for fan development
Christian Sylt takes a look inside the NBA Experience, the new immersive basketball venue at Walt Disney World in Florida.
“We will not accept putting our content behind a paywall” | Jamie Lewin, Riot Games
Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.
Wolves turns to Ipsos’ retail monitoring to understand the customer journey
Why Premier League side Wolves has engaged Ipsos Retail Performance's footfall-counting technology in its club megastore.