International Olympic Committee (IOC)
Latest Features
IOC extends non-Tokyo Games rights growth trend in Japan to 2032
Ambitious JTBC shakes Korean FTA broadcasters, delivers strong Olympics fee for IOC
Rights-holders fear regulatory squeeze on SuperSport owner will hit incomes
Olympics value down in India after pay-TV consolidation
Late sublicensing deals grow Discovery earnings in Europe
Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.
NBC Sports sets new Olympics ad sales record for Tokyo 2020
Live events drive Olympic Channel viewership at Lausanne 2020
NBC Sports sets new Olympics ad sales record for Tokyo 2020
Olympic Channel to cover boxing Olympic qualifiers
Features
Surprise live coverage for IOC in Singapore via late Eleven deal
The 2018 Olympic Games was shown live in Singapore after a late deal with pay-television broadcaster Eleven Sports, which showed some coverage free-to-air.
Discovery on course to exceed its Olympic sublicensing target
Discovery Communications has so far recouped more than 70 per cent of its internal target from sublicensing Olympic Games media rights across Europe, according to TV Sports Markets research.
The IOC changes tack in LatAm despite América Móvil renewal
The International Olympic Committee’s deal with telco América Móvil for pay-television and digital rights this month heralds an abrupt change in strategy across Latin America.
Rai strikes deal with Discovery for Olympic Games rights in Italy
Italian public-service broadcaster Rai is understood to be close to a sublicensing deal with Discovery Communications to acquire rights to the 2018 and 2020 Olympic Games.
TVR to sign off 2018/2020 Games deal for Romania and Moldova
TVR is in the process of completing its deal for rights to the 2018 and 2020 Olympic Games in Romania.
IOC secures large uplift thanks to SuperSport and Kwesé deals
Premier League jumps the queue in Africa to maximise its returns
Media rights of International Federations, 2017
Telesport acquires Olympics in Russia but World Cup still far off
Attempted coup and Süper Lig talks leave other rights-holders waiting for coverage
Political turmoil, arguments over price and the beginning of Turkish Süper Lig negotiations has created a logjam in the Turkish sports-rights market, badly affecting rights-holders including the International Olympic Committee and the English Premier League.
Infront teams up with WPP for Olympic feed
The Infront Sports & Media agency has been working with advertising giant WPP to source sponsors for its free-to-air 2016 Olympics Games feed in sub-Saharan Africa, TV Sports Markets understands.
IOC secures long-term deal in NZ
Sky New Zealand’s renewal of Olympic Games rights last month is the latest in a string of long-term deals agreed by the International Olympic Committee.
NOS moves quickly to acquire Olympics rights from Discovery
Dutch public-service broadcaster NOS moved quickly to sublicense rights to the 2018 and 2020 Olympic Games from Discovery Communications.
Discovery claws back sizeable chunk of €1.3bn Olympics fee with lucrative BBC deal
Discovery Communications this week recouped more than 10 per cent of its €1.3bn ($1.4bn) investment in Olympic Games rights across Europe by striking a sublicensing deal with the BBC.
IOC’s long-term trend continues with latest deal in Brazil
An eight-Games deal with Brazilian media group Globo has helped the International Olympic Committee lock in the gains of Rio 2016 for the long-term.
Olympic bid defeat reveals fault lines in EBU solidarity
The European Broadcasting Union’s chances of winning the rights to the Olympic Games from 2018 to 2024 were undermined by two internal splits, TV Sports Markets understands.
CBC pays small increase to extend IOC partnership
Canadian public-service broadcaster CBC paid a small increase to extend its deal with the International Olympic Committee to cover the 2022 and 2024 Games.
Fox Olympics sell-off marks end of failed sports plan
Fox’s deal to sublicense rights to the 2016 Olympic Games in Turkey to the Saran Media agency marks the end of its failed experiment with sport in the Turkish market.
Latest IOC agreements suggest little room for broadcast unions in Olympic future
Another public-service broadcasting union lost its grip on Olympic Games rights following deals signed by the International Olympic Committee late last month.