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Take to the Field with Lazio – Marathonbet & SS Lazio
In 2018-19, Marathonbet gave Lazio fans the chance to have their selfies become part of an image on the team’s shirt for the 29 October home match against Inter Milan.
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Know No Borders/Bitcoin – Sportsbet.io & Watford
Cryptocurrency sportsbook Sportsbet.io activated its Watford sponsorship through a two-pronged (shirt and sleeve) campaign that set out to simultaneously build its brand and drive awareness of Bitcoin.
Unsponsor #SaveOurShirts – Paddy Power & Huddersfield Town
Paddy Power leveraged its 2019-20 Huddersfield Town FC shirt sponsorship through a hoax kit launch campaign called “Unsponsor #SaveOurShirts”.
Juventus keeps post-ban betting revenue flowing with 10Bet international deal
Recent deals at Juventus and Bologna show how Italian clubs are looking to DRT to retain betting partnerships even now they are banned domestically.
Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
FFVolley leaves it late to secure Betclic shirt deal
The French Volleyball Federation (FFVolley) has signed a late shirt sponsorship deal with online betting company Betclic, as the men’s national team prepares to commence its EuroVolley 2019 campaign o…
Bitcoin brands Watford’s shirt sleeve as part of Sportsbet.io deal
The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford for the rest of this season, as part of a promotional drive by the club’s main shirt sponsor, betting brand Spo…
Betsson extends backing of Swedish Hockey League
The Betsson Group of sports betting and casino gaming sites has renewed its sponsorship of the Swedish Hockey League (SHL)
Features
Women’s Day activation – Nesine.com & Beşiktaş
Turkish betting company Nesinse.com built a special hospitality area to entertain female Beşiktaş fans and raise brand awareness among women supporters.
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Online gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Watford, West Ham, Burnley, Bournemouth see strong uptick in shirt inventory
Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Wolves brings in ManBetX to increase fee, Villa scores with W88
Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
Serie A clubs look to sleeve patches, digital touch-line ads to cover loss of betting sponsors
Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
MGM makes fourth major US sports league play with MLS deal
MGM Resorts International has wrapped up its fourth US major league deal with a four-year partnership with Major League Soccer.
The deal is understood to be worth between $2m (€1.8
SportPesa gets first-year discount in Racing Point F1 title deal
Kenyan bookmaker SportPesa is paying $8m (€7.1m) in year one of its two-year title sponsorship deal with Formula One team Racing Point, and $12m in year two, SportBusiness Sponsorship has learned.
PSG signs LoveBet as first regional partner, launches virtual LED
French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
Coral takes over from Ladbrokes as Challenge Cup title sponsor
UK bookmaker Coral will pay just over £500,000 ($646,000/€571,000) per season as the new title sponsor of the rugby league Challenge Cup.
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
HBSE cashes in on NJ sportsbook legislation, more deals to come
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
1XBet pays top price for extra LED advertising at Spurs
Russian betting brand 1XBet is paying roughly the same for African betting partner rights at Tottenham Hotspur as the club’s two other Regional Betting Partners combined.
Unibet signs as first betting partner of World Chess Championship
Online betting firm Unibet paid between €1m ($1.1m) and €2m to sponsor this year’s World Chess Championship, according to industry sources. The championship was held in London and ran from November 9-28.
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Serie A clubs signing deals with online gaming sponsors despite new law
Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…
Lottery.com fills EuroLeague Premium Partner berth
US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m
Social media key to Betfair and FC Barcelona partnership
PROJECT DETAILS
Sponsorship title: Betfair Official Partner of FC Barcelona
Duration of sponsorship: July 2016 – July 2019
Entered by: CAA Sports Consulting
Sponsor’s industry sector: Betting
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Unibet deal kicks off PSG’s regional betting strategy
French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7
Betting sponsorship in sport, 2018
While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core m…