Brazil

Prior to Channel 4’s coverage of the London 2012 Paralympic Games, broadcasters had treated the Paralympics like an add-on rather than the main event. Kevin Roberts speaks to Stephen Lyle, the channel’s commissioning editor for sport.

A two-year window of opportunity presented by hosting sport’s two biggest events in quick succession has turned into a damage limitation exercise for Brazil. SportBusiness International assesses the political and economic turmoil that has accompanied the build-up to this month’s Rio Olympics.

While Rio’s preparations have been dogged by controversy, new research shows that it has bucked a recent trend among Olympic host cities by keeping costs down and under control. Kevin Roberts reports

Brazil is in the midst of its worst recession in a generation. At the beginning of the year industry professionals predicted that its economy would shrink 2.95 per cent in 2016.

THE CHANGING NATURE of the sports media industry in Brazil is perhaps best exemplified by the recent developments surrounding the Campeonato Brasileiro Série A, the top tier of football in the country.

The turmoil of 2016 was difficult to envisage when Rio upset the odds to land hosting rights to this summer’s Olympic Games.

Coca-cola's director of global sport, Peter Franklin, talks about the brand’s use of highly connected influencers to create relationships.

International Olympic Committee marketing chief Timo Lumme talks to Kevin Roberts about the continued evolution of the TOP programme, the opportunities created by technology and what to look out for at Rio 2016.

Rio’s preparations for the 2016 Olympics have attracted plenty of negative headlines. However, has the sports industry seen it all before? Kevin Roberts reports.

World Rugby chairman Bernard Lapasset writes exclusively for SportBusiness International about the future of rugby union as he prepares to step down from the helm of the governing body.

Ahead of the Rio Olympics, Alex Miller looks at suggestions that major brands are scaling back their hospitality plans for the Games following poor experiences at the Fifa World Cup and Confederations Cup in the country.

Airbnb is rapidly growing profile by partnering with leading sports events. Rob Ridley looks at how Rio 2016 created a new category for the accommodation provider to prevent visiting fans from being left on the street.

The NFL (National Football League) could be set to move its all-star Pro Bowl game outside of the United States. Elisha Chauhan investigates the feasibility and rationale of touted host Brazil.

The 2014 FIFA World Cup in Brazil generated the most social media content in history for a sports event. The host’s 7-1 defeat to Germany produced 35.6 million tweets alone, which remains a record number on Twitter for any live event. The eventual world champions Germany also received a 95-per-cent increase in their Twitter following during the World Cup campaign.

Sarah Walker, global neuroscience practice director at brand, media and communication agency Millward Brown, explains what a neuro-marketing research project tells us about attitudes towards the 2014 FIFA World Cup.

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.