Esports
Features
Media-rights revenue not primary goal for Riot Games
Riot Games has been prolific in sealing League of Legends esports media-rights deals with Asian streaming platforms in recent months, but such deals remain secondary to the company's primary focus of games publishing.
Bilibili aims to fulfil esports potential in China with League of Legends deal
Mobile gaming and streaming company Bilibili is hoping its deal for rights to the next three League of Legends World Championships will demonstrate the strategic power of top-tier esports content in China.
Twitch goes big for Overwatch as esports market begins to mature
Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.
Exclusivity the battleground as Twitch and YouTube fight it out
Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.