Athletics
ERT puts athletics at heart of sporting output with sprawling EBU deal
Wanda and Infront’s interests align in long-term IAAF media, marketing deal
EBU teams up with ESPN to hold onto IAAF in Europe and Africa
The value of International Association of Athletics Federations World Championships media rights in Europe has fallen for the second cycle in a row following a new deal announced this week
BeIN outflanked on revamped Diamond League in core markets
SFR misses Fiba, wins Diamond League ahead of bigger battles
USATF overhaul continues with recent NBC and Lagardère deals
European Championships to be launched as the solution to combat cluttered calendar
The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.
European Championships interviews
Interviews with four of the federations taking part in the inaugural 2018 multi-sport European Championships about why they have signed up to the new concept.
Diamond League in dispute over territories in Africa
Contracts for Diamond League rights in sub-Saharan Africa are in the process of being rewritten for the 2016 season.
Watching Brief (Vol.109) Special Focus: Athletics – IAAF World Championships
John Manning, research analyst for SportBusiness Intelligence, examines live television audiences in key European markets for the evening session of this year’s IAAF World Athletics Championships.
Diamond League secures coverage in two vital markets
Pan-regional sports broadcaster Eurosport took advantage of a lack of competition to secure live rights for the Diamond League athletics series in the key German and UK markets ahead of the 2015 season.
MEDIA RIGHTS: April 30 to May 13
Media rights clips from April 30 to May 13
Petr Stastny, general coordinator and chief financial officer, Diamond League
Interview with Petr Stastny, general coordinator and chief financial officer of the Diamond League, about the recent broadcast deal with Eurosport for the athletics series in the UK and Germany.
New sports event helps EA hold its value in EBU renewal
The European Broadcasting Union renewed worldwide rights to European Athletics events over four years at a steady rights fee in a deal agreed late last month.
MEDIA RIGHTS: From March 12 to 25
Media rights clips From March 12 to 25
MEDIA RIGHTS: From February 26 to March 11
Media rights clips from February 26 to March 11
MEDIA RIGHTS: From January 15 to January 28
Media rights clips from January 15 to January 28
MEDIA RIGHTS: From November 13 to 26
Media rights clips from November 13 to 26
MEDIA RIGHTS: From September 18 to October 1
Media rights clips from September 18 to October 1
Outgoing Diack leaves legacy of improved Dentsu deal for successor
The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.
MEDIA RIGHTS: From September 4 to September 17
Media rights clips from September 4 to 17
Nick Davies, deputy general secretary, International Association of Athletics Federations
Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.
Watching Brief (Vol.86) Special Focus: Athletics – European Athletics Championships
Mike Kiernan, analyst for SportBusiness Intelligence, examines television audiences in key European markets for last month’s European Athletics Championships
MEDIA RIGHTS: From July 24 to August 20
Media rights clips from July 24 to August 20