In this month’s issue…
Worldview
USOPC’s Rule 40 approach could help IOC resist perimeter advertising
Dramatic developments in and around Nationals Park helps transform MLB team
Asia’s idol-crazy sports fans show stars still mean more than teams for sponsors
The Big Interview
Alejandro Agag and Jamie Reigle, Formula E
Trailblazers
The execs who shaped sponsorship in the last 12 months
Sponsorship & Marketing
Formula E closing the gap on Formula 1 as a sponsorship proposition
The NBA’s burnt bridges in China won’t be easily mended
Media
Endeavor’s IPO postponement completes summer of gloom for industry
Sinclair Broadcast Group president Chris Ripley: ‘There’s a real commercial logic’ behind buying more RSNs
Sports Betting
Can data be classed as IP? Sportradar and Genius want to find out
Fan Engagement
Vodafone and Bundesliga build bridge from stadium to living room with 5G first
Events
Auckland plays to its strengths as New Zealand’s global gateway
Business Development
DAZN-Infront joint venture aims to run handball federation “like a business”
Badminton steps outside with new format
New Devils boss looks to leverage arrivals of NHL stars Subban and Hughes
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