Cricket
Latest Features
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Surrey’s post-World Cup T20 sales fuel continuing ambivalence for The Hundred
ICC targets younger audiences with digital-first, data-led broadcasting approach
ECB hopes Cricket World Cup momentum fuels enthusiasm for The Hundred
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
ICC opens up archive to broadcast rights-holders
County cricket deals continue as Middlesex signs up Knight Frank
Facebook in talks for stake in Indian telco Jio
IPL 2020 fate in balance, economic consequences begin to be felt
Features
Tony Singh, England and Wales Cricket Board – It’s good to be back on free-to-air but digital is key to the future
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
Rights-holders welcome Ticketmaster’s closure of secondary sites
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
It’s a woman’s world: Marketing the ICC Women’s World Cup
The Secret Fan | England v West Indies, Nottingham
Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.
Night and day | Q&A, Neil Snowball, CEO, Warwickshire County Cricket Club
Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.
China Digest | Hisense joins Fifa line-up; Blow for Zhang; Suning closes in on Bundesliga; LatAM interest for investors
The Big Short | The evolution of short formats in sport
Archive | Ecclestone’s premature valediction
Howzat? | Why Investec exit signals finance sector shift
Business school | ICC teaches associate cricket nations how to generate income
TVSM deal of the month: Cricket Australia first to take advantage of African entrant
TV Sports Markets' Richard Welbirg looks at Cricket Australia's media rights in sub-Saharan Africa
SportBusiness in Numbers |Sky has World Twenty20 blast
Live television audiences in the UK for cricket’s 2016 World Twenty20 in India increased by 90 per cent in comparison with those for the 2014 tournament in Bangladesh. Average audiences jumped from 145,000 (a 1.8-per-cent share) to 276,000 (a 2.9-per-cent share).
Sticky wicket | Why the Fanatix legal ruling is welcome news for rights-holders
A recent UK High Court ruling against the operators of Fanatix was regarded as a victory for rights-holders. But what are the true implications of the case in a sector with many grey areas? Frank Dunne reports.
Flicking the Switch
Rob Ridley asks Cricket Australia about its plans to host the inaugural day and night test next month, and whether it will help to create cricket’s new breed of 24hr party people.