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Nent’s colossal Premier League deal shakes up Nordic market

LIVERPOOL, ENGLAND - FEBRUARY 01: Mohamed Salah of Liverpool celebrates after scoring his team's fourth goal during the Premier League match between Liverpool FC and Southampton FC (Photo by Julian Finney/Getty Images)

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Nordic Entertainment (Nent) Group’s monster six-season English Premier League deal signed this month has shocked the Nordic media market and left TV2 in Norway reeling.

Uefa has increased the value of its lower-tier club competition media rights in Germany by over 40 per cent through commercial broadcaster RTL’s acquisition of exclusive, multi-platform rights to the Europa League and newly created Europa Conference League.

Uefa has continued its success in the DACH region by more than doubling the value of its club competition rights in Austria and significantly increasing them in Switzerland.

The rescheduling of European Handball Federation Champions League matches to midweek is proving a sticking point in Infront’s efforts to negotiate a new rights round in France, SportBusiness Media understands.