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China Digest | AFC tenders commercial rights
In this week's China sports industry round-up: AFC tenders commercial rights; China sends record numbers to Winter Olympics; and Alibaba starts activating Olympic sponsorship
Thai FA president has arresting ambition for SEA leadership
Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia
Former police chief is pushing the organisation toward greater commercial sophistication
Atlético Madrid and Ria Money Transfer agree back-of-shirt deal
LaLiga football club Atlético Madrid has signed up international money transfer company Ria Money Transfer as its new back-of-shirt sponsor.
CAF: Lagardère deal termination ‘legal consequence’ of regulators’ recommendations
The Confederation of African Football (CAF) today strongly defended its move to terminate Lagardère Sports’ 12-year global media and sponsorship rights contract, describing it as a “legal consequence” of rec…
Konami adds Zenit to list of PES-sponsored clubs
Russian football club Zenit St. Petersburg has been added to Konami’s sponsorship portfolio for its football video game, Pro Evolution Soccer 2020.
FFA adds Pantene to women’s team roster following equal pay agreement
Football Federation Australia (FFA) has signed up haircare brand Pantene to sponsor its women’s team.
Yao Ming’s CBA juggling act gets a boost from NBA travails
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
Masa Takaya on Tokyo 2020’s messages of resilience, recovery and hope
In the first of a trio of interviews with the Tokyo Organising Committee of the Olympic and Paralympic Games, Kevin McCullagh speaks to Masa Takaya, spokesperson and communications team leader, about what Tokyo 2020 wants to say to the world and how his team is delivering the message.
Hosting the SEA Games: is the juice still worth the squeeze?
The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?
Football risks ‘eating itself’ in the race for engagement, but digital may be a small part of the solution
Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.