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Badminton steps outside with new format

BWF secretary general Thomas Lund takes a smash at Air Badminton at the launch of the sport in China. Image Credit: BWF

The Badminton World Federation has launched a format variation, aimed at capturing new players and viewers. Badminton World Federation Secretary-General Thomas Lund tells SportBusiness' Asia editor Kelvin Tan what's next for Air Badminton.

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