Athletics
Latest Features
Patching-up with athletes, proving health benefits to hosts – what 2020 holds for World Athletics CEO Jon Ridgeon
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
IAAF tries to draw a line under Diack legacy
Rights-holders welcome Ticketmaster’s closure of secondary sites
Glasgow’s legacy in action | Ultimate Sports City 2018
In 2018, Glasgow secured a second consecutive fifth-place finish in the overall Ultimate Sports City rankings, and a welldeserved trophy for the best city with a population under 1.3 million. Rory Squires talks with Billy Garrett, director of sport and events at Glasgow Life, about how Scotland’s second city has created a world-beating event strategy
Diamond League postpones three more events due to Covid-19
European Athletics hopeful on Paris 2020 but will study alternatives
World Athletics begins search for general counsel
Chinese Athletics Association agrees sponsorship with Huami
Features
Max Siegel | ‘It was probably one of the most difficult things I have experienced in my entire career’
As Max Siegel concludes his fifth year as chief executive of USATF, he tells Frank Dunne how he turned the organisation around and the personal cost of doing so.
Marathon men | Wanda makes a bet on China’s marathon boom
Made for sharing | Spurs partners with NFL for new stadium build
Greg Pitcher looks at the strong business case that is driving the NFL's involvement with Tottenham's new stadium.
Breaking good | How Nike’s moonshot shook up the sponsorship space
China Digest | CBA unveils national team plans; Milan sale finalised; Lander scraps Southampton deal
China Digest | Marathon deal for Dalian Wanda; Victory for New Balance; Zhang set for Fifa Council?
The Big Short | The evolution of short formats in sport
Damage Limitation
At a time of controversy for several federations, how can switched-on brands encourage good governance in sport? Kevin Roberts reports.
Sport’s Trouble-shooter
Dick Pound, who spearheaded the launch of the World AntiDoping Agency in 1999, has been a central figure in revealing the scale of the recent IAAF scandal. Kevin Roberts spoke to the Canadian about an extraordinary career.
Kevin Roberts Comment: IAAF needs more than just words to get out of current crisis
When Lord Sebastian Coe took the helm of the International Association of Athletics Federations he knew he wasn’t signing up for a tranquil voyage.
Turning Haters into Lovers
Let’s Get This Party Started
From Russia with Love
Owen Evans asks the Paralympic Movement how it is planning on using lessons learned in Sochi to break down cultural barriers in the Middle East at the inaugural IPC World Championships in Doha.
SportBusiness in Numbers 8 | Media | How major sports events fared on TV in Europe’s big five in 2014-15
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.
The Inside Track
Athletics is on the brink of new leadership for the first time in 16 years, with two Olympic and athletic legends – Sebastian Coe and Sergey Bubka - facing off in the battle to succeed Lamine Diack as president of the IAAF (International Association of Athletics Federations). We asked industry insiders who is odds on to win the sport’s biggest race.
The Odd Couple
Britain’s high-end athletic stars have teamed up with a German supermarket known for rock-bottom prices. Matthew Glendinning and Owen Evans look at whether it is a match made in heaven or double trouble for the British Olympic Association (BOA).
In the Fast Lane
Michael Johnson is one of history’s most decorated athletes, with four Olympic and eight World Championship gold medals. He now runs Michael Johnson Performance (MJP), and has launched a new line of travel bags with luxury goods brand Dom Reilly.
The Leader: Sir Craig Reedie
Sir Craig Reedie, IOC (International Olympic Committee) Vice-President and President of WADA (World Anti-Doping Agency), writes exclusively for SportBusiness International about underwhelming Olympic bid races and the war on drugs in Russia
Enlightening Bolt
After years of success on the track, Jamaica is looking to its sporting stars to help create a new brand identity for the country. Rob Ridley reports.