Olympic Games

Features
News

Latest Features

Olympic Games
Events

In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.
Olympic Games
Marketing

In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
Olympic Games
Governance

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
Olympic Games
Business

Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.

Olympic Games
Events

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

Latest News

View All
Olympic Games
Events

Shinzo Abe, the Japanese prime minister, has offered the first major indication from the country that a postponement of this summer’s Olympic Games may be unavoidable, as the world continues to deal w…
Olympic Games
Governance

USA Track and Field has joined numerous other stakeholders in urging the International Olympic Committee to postpone this summer's Olympic Games in Tokyo due to the global Covid-19 pandemic
Olympic Games
Sponsorship & Marketing

Digital bank Starling has agreed a deal to become the official banking partner of Team GB for this summer’s Olympic Games in Tokyo.
Multi-Sport
Media

Live events accounted for 71 per cent of all video views during the Olympic Channel’s coverage of the recent Winter Youth Olympic Games in the Swiss city of Lausanne, with viewers' average watch time i…

Features

Boxing
Business

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M
Olympic Games
Events

In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.

Olympic Games
Events

In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry. 

Olympic Games
Events

In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.

Olympic Games
Events

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

Olympic Games
Events

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

Olympic Games
Events

Kevin Roberts on the conclusion of the race to stage the 2024 and 2028 Olympic Games.

Olympic Games
Sponsorship & Marketing

B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.

Olympic Games
Events

IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.

Olympic Games
Events

With a series of new mixed gender relays and team events added to the schedule, the programme for Tokyo 2020 has been hailed as “a real step-change in the Olympic programme”. But, asks Mark Bisson, will it be enough to win over a new generation of Olympic Games enthusiasts?
Olympic Games
Events

With Los Angeles and Paris now both looking almost certain to host the Olympic Games during the 2020s, Mark Bisson assesses which is most likely to get the nod for 2024.
Athletics
Business

In this week's China sports industry round-up: Chinese Basketball Association details plans for two senior national teams; AC Milan's takeover saga reaches conclusion; Lander Sports pulls out of Southampton deal; Reading could be denied Premier League entry; and more.
Olympic Games
Events

Kevin Roberts finds out what lessons Budapest has learned from its failed Olympics bid and whether another tilt at the Games is likely.
Olympic Games
Events

The benefits of staging the Olympic Games are not being sold persuasively enough, according to Kevin Roberts.
Olympic Games
Media

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
Football
Business

Mark Dreyer returns with his weekly round-up of sports business stories from China
Olympic Games
Other

In the ‘fake news’ era, sport has an opportunity to be seen as a bastion of authenticity for brands, according to Kevin Roberts.
Basketball
Business

The first edition of a new weekly round-up of sports business news from China.
Olympic Games
Media

SportBusiness International reflects on the first six months of the Olympic Channel and explores what the future could hold for the International Olympic Committee initiative.