Sports Betting
Features
Formula 1 could have up to seven different regional betting sponsors, says ISG
Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
Chris Russo | Key considerations for media companies in sports betting deals
Chris Russo, founder of Fifth Generation Sports, takes a look at what media companies need to think about before making deals with sports betting organizations.
Faster than a tweet – the reasons behind the soaring value of live data
Nic Couchman, Head of Sport at law firm Charles Russell Speechlys, examines the increasingly important role of data in the global sports economy and asks who owns it?
Can data be classed as IP? Sportradar and Genius want to find out
Sportradar contends that Genius Sport's exclusive supplier deal with Football DataCo, the data rights-holder for the English Premier League, EFL and Scottish Football League is anti-competitive. Ben Cronin examines the dispute and asks what it means for the way rights-holders tender their data contracts.
SIS suspends all non-essential operations
Sports Information Services has announced that it is to suspend all non-essential operations and furlough “a significant number” of its permanent staff, effective immediately in response to the Covid-19 pan…
US gambling industry takes major hit as Vegas casinos forced to close
Nevada governor Steve Sisolak has ordered a minimum 30-day shutdown of all state casinos, including other non-essential businesses, in an attempt to stem the spread of the global Covid-19 pandemic
Sportradar rolls out in-race betting markets for Formula 1
Sports data and content company Sportradar and Formula 1 have announced the introduction of new, live in-race betting markets for the 2020 season, furthering the motor-racing championship’s drive to b…
LaLiga North America signs sports betting sponsorship with PointsBet
LaLiga North America is looking to capitalize on the new sports betting landscape in the United States by signing a partnership with global sportsbook operator PointsBet
Sportradar and Genius dispute will influence future data deals
Is sports data 'ownable' and can it be treated to same protections from piracy as sports media rights? Ben Cronin thinks the dispute between Sportradar and Genius Sports will influence the way the US major leagues take their data rights to market
Gambling Americans
Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League asks whether gambling’s relationship with sport could switch a fan’s affinity for a sport, team or player to one of 50-50 outcomes
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.
Paddy Power’s Save Our Shirt campaign offers positive message but struggles to balance risk and reward
Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.
Why bookmakers should fine-tune their advertising tactics
In association with Sportradar
Angela Ruggiero, Sports Innovation Lab – Athletes will want their cut of new revenues from betting
Olympic gold medalist and co–founder of sports–tech intelligence company Sports Innovation Lab, Angela Ruggiero discusses some of the challenges facing the US sports industry as it opens up to legalized spo…
Adam Davis from Harris Blitzer Sports & Entertainment speaking at SDMS Miami
Harris Blitzer Sports & Entertainment's Chief Revenue Officer, Adam Davis discusses the introduction of sports betting in the US.
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.
“Sports that successfully engage with betting control their data at every step”
In association with Genius Sports
“We are not interested in the discussion of integrity fees” | Keith Wachtel, NHL
The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.
The threat from within: Combatting the integrity risk of insider information
In association with Genius Sports
ad:s – the marketing game changer in betting
In association with Sportradar
How can clubs profit from betting partnerships without suffering reputational damage?
Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.
Monumental gets gambling head start with Wizards betting broadcasts
'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers
Broadcasts are also pilots for 'totally synchronised' sports betting programming
DC United leverages twin impact of Audi Field and ‘Rooney effect’ into new deals
MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium
Mixed-use development with sportsbook planned to capitalise on sports betting legislation
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Racing and football the likely beneficiaries of TV marketing blackout by UK gambling firms
Drop in advertising against football unlikely to impact media-rights income
Value of shirt and LED inventory could increase
Exemption likely to drive horse racing media-rights revenue
Alliance of American Football bets on player data to fill NFL off-season void
Wearable devices will enable biometric data to be used in-game and in real time for wagering
App has been created that will allow gamblers to simultaneously watch a game and bet on it
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Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
Q&A | Scott Butera, president of interactive gaming, MGM Resorts
What impact has the sports betting repeal had on you?
It's had a major impact in the sense that it's really spearheaded a lot of our efforts with regard to our entire interactive platform