Fan Engagement

Features
News
Sponsorship & Marketing Cricket

Indian Premier League champions the Mumbai Indians have announced several new sponsorship deals and said their sponsorship income this season will match 2019
Sports Betting Basketball

Liga ACB, the top tier of Spanish basketball, has extended its exclusive official data partnership with Genius Sports Group
Fan Engagement Tennis

The International Tennis Hall of Fame has added a new interactive element to its fan voting initiative, which is being sponsored this year by French international banking group BNP Paribas
Events Table Tennis

World Table Tennis is running an event in Macau on November 25-29 to showcase some of the features of its upcoming revamp of International Table Tennis Federation competitions
Technology Football

The Eredivisie, the top division of Dutch football, has announced that it has teamed up with two Netherlands-based companies to supplement the data collection and sharing from its matches
Fan Engagement Football

Sports data and technology company Stats Perform will continue to exclusively collect and manage data from Belgian football’s top-tier Jupiler Pro League and second-tier 1B Pro League through its Opta d…
Sponsorship & Marketing Curling

The Infront agency has struck an exclusive six-year agreement with the Italian Ice Sports Federation (FISG) covering marketing, sponsorship and digital rights
Fan Engagement Rugby Union

World Rugby has launched a fan survey in order to form a global rugby fan panel which aims to shape the governing body's broadcast, content production and social media rugby offering
Sponsorship & Marketing Cricket

America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters

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Multi-Sport
Sponsorship & Marketing

An upstart daily fantasy company with an unusual name and unconventional approach has quickly risen to prominence by challenging established market leaders DraftKings and FanDuel and striking a large series of team sponsorships.
Basketball
Fan Engagement

The NBA has taken fan engagement in the wake of Covid-19 to a new level by allowing at-home viewers to be seen and heard by their favorite players in Orlando. Bob Williams reports
Football
Fan Engagement

SportBusiness speaks to Benjamin Wahl, head of China at Borussia Dortmund, about the BVB Virtual Asia Tour, which emerged out of the ashes of disruption caused by the Covid-19 pandemic.
Wrestling
Fan Engagement

Faced with the extended absence of live in-person audiences critical to its events, World Wrestling Entertainment turns to technology to create a spectacle
Fan Engagement Multi-Sport

NBC Sports Regional Networks has unveiled a comprehensive redesign of its portfolio of mobile web and desktop sites, which is designed to significantly enhance the user experience.
Fan Engagement Multi-sports

Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.
Fan Engagement MMA

Singapore-based mixed martial arts promoter One Championship has partnered with Indonesia’s largest online community and forum, Kaskus.
Governance Wrestling

Incidents of inappropriate conduct seen during deployment of virtual fans
Fan Engagement Football

Spanish LaLiga club Real Sociedad has signed an initial one-year deal with digital engagement company PTI Digital in a revenue-share agreement
Attendance Football

The Chinese Super League has allowed a limited number of spectators to attend a game for the first time since the Covid-19 pandemic began
Attendance Rugby League

The NRL is in talks with the New South Wales government on easing Covid-19 constraints and allowing 50,000 fans in the stadium to watch October’s grand final in Sydney, up from the current 10,000-fan c…
Media Football

The Pro League, the administrator of the top two football divisions in Belgium, has announced a partnership with Netherlands-based digital and social media agency 433
Governance Baseball

K League and KBO teams in Seoul and its conurbation will again play in front of empty grandstands due to a rise in Covid-19 cases in the region
Fan Engagement American Football

The National Football League's Kansas City Chiefs are partnering with mobile payment technology company Tappit to take Arrowhead Stadium cashless in order to help eliminate Covid-19 risks and improve …
Stadia Football

The restriction on fans attending South Korean football games will be raised to 25 per cent of stadium capacity from August 14
Sponsorship & Marketing Baseball

Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Media Cricket

The International Cricket Council is claiming to be the most popular sport for video views on Facebook
Fan Engagement Baseball

Company retains ties with its first sports league partner
Fan Engagement Lacrosse

The Premier Lacrosse League has successfully leveraged its partnership with visual media technology company PhotoShelter to boost its social media engagement at the PLL Championship Series.
Fan Engagement Ice Hockey

The NHL wants to enlist fans who will act as content creators and ambassadors for the league as it ramps content to its fans in China
Media Football

Indonesian OTT and pay-television platform Mola TV has acquired media rights for German Bundesliga football in a five-year deal from 2020-21 to 2024-25, SportBusiness can reveal
Fan Engagement Rugby Union

Welsh Pro14 rugby union club Ospreys has appointed PumpJack Dataworks to drive its data-based engagement and commercial programmes. The deal follows the acquisition of 75
Media Basketball

Alternate broadcast will feature odds, expert analysis
Fan Engagement Basketball

The Washington Wizards have announced a partnership with Japanese next-generation creative company 1Sec Inc.
Media Basketball

Verizon Media-owned Ryot takes over production of NBA League Pass VR
Fan Engagement Handball

The European Handball Federation (EHF) is looking to develop its fan engagement strategy through a new deal with new platform Iqoniq
Fan Engagement Football

AFC Bournemouth has announced the appointment of SecuTix as its new ticketing technology partner
Events Multi-Sport

World Athletics said Olympic qualification for marathon and race walk events will restart from September 1, three months earlier than previously announced - Reuters/CNA