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2020 Olympics
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
‘Ambitious’ $2.5bn LA 2028 forecast is in fact deeply conservative
Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.
Soccer
Lower league football | Exeter City’s turbulent past equips it to cope with Covid-19 crisis
English lower league club Exeter City's personal commitment to commercial partners has put the club on solid ground during the Covid-19 crisis. Callum McCarthy speak to club chairman Julian Tagg about the club's journey thus far and the hard road ahead.
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Latest News
Coronavirus update: “Massive” Tokyo costs, Olympic qualifications to stand, Tour de France options, and more
The costs of rescheduling the Olympics next year will be "massive", Tokyo 2020 organising committee chief executive Toshiro Muto has said
Sports organisations act as coronavirus financial impact bites
Sports organisations around the world are making pay cuts and offering staff temporary contracts, among other money-saving measures, as the coronavirus shutdown squeezes cashflow
IOC ‘targeting’ July-August 2021 window for Tokyo’s Olympics
The International Olympic Committee is working with sports bodies to secure a July-August 2021 slot for this year’s rescheduled summer Olympic and Paralympic Games, according to John Coates, chair of t…
Coronavirus update: LaLiga runs music festival, ONE fights on, AFL pay dispute, and more
Spanish football's LaLiga is running an online global music concert to raise funds for the fight against the coronavirus pandemic
Coronavirus update: Tokyo torch relay postponed, KBO postponed again, and more
The Tokyo 2020 Olympic torch relay has been postponed, in the wake of the postponement of the Games themselves
Chinese Athletics Association agrees sponsorship with Huami
The Chinese Athletic Association and national track and field team have agreed a sponsorship deal with wearable technology brand Huami
Facebook in talks for stake in Indian telco Jio
Facebook is in talks to acquire a 10-per-cent stake in Indian mobile telco Reliance Jio, according to the Financial Times
Tokyo 2021 move will crowd sports calendar
The postponement of the Tokyo 2020 Olympics until 2021 will crowd the sports calendar and have a knock-on impact on a large number of other events next year
Basketball
B.League helps basketball bounce back in Japan
Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.
NBA Experience forges bold new ground for fan development
Christian Sylt takes a look inside the NBA Experience, the new immersive basketball venue at Walt Disney World in Florida.
在Covid-19病毒的“未知”影响下,Discovery动用了5亿美元的信贷额度
总部位于美国的传媒集团Discovery已通过信贷借入5亿美元,以应对Covid-19流感病毒爆发造成的致命的影响。
Sun Yang’s downfall highlights China’s failure to develop individual stars
When the Court of Arbitration for Sports handed an eight-year ban to the six-time Olympic medallist Sun Yang, the Chinese sport hierarchy lost its most valuable individual star. Zhang Dan reports.
CFA regulations create casualties on Chinese football clubs’ hard road to sustainability
The Chinese Football Association’s tough line on football club finances has cooled spending at the top level and is pushing lower-tier teams toward oblivion. Chen Yaolin reports.
Can Chinese viewership help the Tour de Langkawi to fiscal health?
Malaysia’s UCI-certified Tour de Langkawi has long struggled with raising enough revenue to cover costs, but a path to break even may lie through China. SportBusiness’ Asia editor Kelvin Tan reports.
“We will not accept putting our content behind a paywall” | Jamie Lewin, Riot Games
Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.
Women’s golf embraces South Korean dominance as a positive force in Asia and worldwide
The LPGA once worried about the dominance of South Korean players in the women’s game. Now it embraces them as a means of driving the sport’s regional and global popularity. John Duerden finds out more.