MiLB standing at front lines of uncertainty, potential business peril from Covid-19 outbreak
With the vast majority of revenues for Minor League Baseball teams deriving from gate revenues and no games happening due to the Covid-19 outbreak, economic worries are growing. US Editor Eric Fisher reports.
Octagon’s John Shea: The pent-up demand from a consumer standpoint will be there
Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
Eric Fisher | NFL begins a new decade with the wind at its back
In the aftermath of Super Bowl LIV, SportBusiness' US editor, Eric Fisher, reflects on the latest NFL season and looks at the challenges ahead.
Eric Fisher | Stern’s ‘pure caring concealed in vinegar’ expanded opportunity
Eric Fisher, SportBusiness' US editor, remembers David Stern, the late commissioner emeritus of the National Basketball Association.
Super Bowl LIV sees historic ticket demand, fueled in part by On Location Experiences
Eric Fisher takes a look at the ticketing market ahead of this Sunday's Super Bowl in Miami.
MLB’s new NYC headquarters reflects Manfred’s ‘One Baseball’ vision
Major League Baseball has its first official day at its new central headquarters on the Avenue of the Americas in New York on 6 January. Eric Fisher visits the new offices.
Mariners seek to forge new ticketing ground with Flex Membership plan
Major League Baseball’s Seattle Mariners are examining the future of the season ticket, and seeing how they can offer fans more flexible options to watch their team.
Eric Fisher | Minor League Baseball franchise reduction could result in major changes
Major League Baseball wants to reduce the number of affiliated teams in Minor League Baseball by 25 per cent. SportBusiness' Eric Fisher looks at what is driving the decision.
Jim Rooney remembers his father’s outsized NFL legacy in new book
SportBusiness' US Editor Eric Fisher speaks to the son of the late Pittsburgh Steelers owner Dan Rooney about his legacy and the current state of the Rooney Rule and the NFL at large.
Astros look to move past World Series disappointment with several 2020 projects
The Houston Astros MLB team has big plans for its future, in spite of recent disappointment in the 2019 World Series and recent issues with a executive who was fired. Eric Fisher takes a look at the projects the team have in store.