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SportBusiness Review March 2020
Worldview
Time for sport to show it really cares about China
NFL begins a new decade with the wind at its back
Saracens, Man City cases show the need to balance sustainability and ambition
SportBusiness Review January-February 2020
In this month’s issue…
Worldview
Sport needs to deal with its sustainability problem
Stern was ‘pure caring concealed in vinegar’
Hard work for China to meet lofty 2020s sporting goals
Busines
Features
SportBusiness Review December 2018
In this month’s issue we cover the following:
EUR
SportBusiness Review November 2018
In this month’s issue we cover the following:
MLB – teams pursue local strategies to deal with national attendance struggles
IOC – inside the Olympics' new licensing programme
JACKSONVI
SportBusiness Review October 2018
In this month's issue we cover the following:
COCA-COLA – drinks company buys global EPL rights to push multiple brands in UK
RYDER CUP – is format innovation good for golf's crown jewel?
PAR
SportBusiness Review August/September 2018
In this month's issue we cover the following:
ATLANTA FALCONS – how a $2 hot dog made fans fall in love with the Mercedes-Benz stadium
V
SportBusiness International July 2018
In this month's issue we cover the following:
RICHARD SCUDAMORE – Looking back on his legacy
AMAZON AND THE EPL – Both parties still in testing mode
WIMBL
SportBusiness International June 2018
In this month's issue we cover the following:
MOROCCO 2026 – The North African country pushes the vision of a 'compact' World Cup
UNI
SportBusiness International May 2018
In this month's issue we cover the following:
GDPR – How rights holders are preparing for the new data privacy regulations
FR
SportBusiness International April 2018
In this month's issue we cover the following:
COMING TO AMERICA – Bayern Munich's New York office helps to secure new partners
JUVENTUS – the commercial strategy of Italy's top club
LOCAL
SportBusiness International March 2018
In this month's issue we cover the following:
EPL AUCTION – stagnant fees bring league to crossroads
SUPER BOWL ACTIVATIONS – the cutting edge of sports sponsorship activations
NFL 201
SportBusiness International January/February 2018
In this issue we cover the following:
WINTER OLYMPICS – a commercial preview of Pyeongchang 2018
RULE 40 – how the IOC's control over athlete sponsorships is weakening
GIANN
SportBusiness International December 2017
In this month's issue we cover the following:
SPORTBUSINESS EXECUTIVE OF THE YEAR – the 20 executives who have made the weather in 2017
PRO KABADDI LEAGUE – India’s under-the-radar success
WOMEN’S
SportBusiness International October/November 2017
In this issue we cover the following:
SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International
NEW M