Restaurants
Latest Features
Girondins de Bordeaux targets revenue hike under new owners
Subway: NFL focus for fast-food chain in UK
Papa John’s doubles up on major league platforms
Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.
No change to Eredivisie portfolio value, despite new deals
Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.
Letter from the IEG Sponsorship Conference, Day Two
Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.
Golden Knights announce partnership with The Juice Standard
Terra Pizza becomes Galatasaray’s new main sponsor
Tampa Bay Buccaneers team up with PDQ
NBA China partners with Dicos fried chicken
Features
McDonald’s: High-end global sponsorships call on global resources
Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.