Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.
Our latest on Covid-19
Round-Up: NRL isolation bubble to burst, Crowds back for Boxing Day Test, Olympic flame tour, and more
Sunday's NRL grand final in Sydney provided a 12 per cent boost in television ratings from last year, 2.97 million tuned in to free-to-air broadcaster Nine up from the 2
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
Covid-19 drives F1 to a crossroads
The future of Formula 1 is an uncertain one, as the Covid-19 pandemic wreaks havoc on its schedule. Christian Sylt looks at the options for the motorsport.
Formula One enlists biometric testing to better understand its TV audience
Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.
Round-Up: World Cup qualifiers become ‘a problem’, U17 World Cup under threat, SA’s Southern Kings enter liquidation, and more
Mounting delays to 2022 World Cup qualifiers due to Covid-19 are becoming a problem and a shortening of the format is a possibility
Round-Up: Asia Cup cancelled, Sri Lankan cricket resumes, Mailman opens LA office, and more
This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu
Extreme E to work with Coulthard’s Velocity Experience to produce ‘virtual hybrid events’
Extreme E, the new electric off-road racing series, has announced that it is working with Velocity Experience, the live event and brand experience company co-founded by former Formula 1 driver David Coulthard,…
Extreme E turns to virtual reality hospitality experience
Electric SUV off-road racing series Extreme E has unveiled its plans for providing a virtual hospitality experience for its races
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.