“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
‘Ambitious’ $2.5bn LA 2028 forecast is in fact deeply conservative
Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.
Lower league football | Exeter City’s turbulent past equips it to cope with Covid-19 crisis
English lower league club Exeter City's personal commitment to commercial partners has put the club on solid ground during the Covid-19 crisis. Callum McCarthy speak to club chairman Julian Tagg about the club's journey thus far and the hard road ahead.
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
B.League helps basketball bounce back in Japan
Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.
NBA Experience forges bold new ground for fan development
Christian Sylt takes a look inside the NBA Experience, the new immersive basketball venue at Walt Disney World in Florida.
在Covid-19病毒的“未知”影响下，Discovery动用了5亿美元的信贷额度
总部位于美国的传媒集团Discovery已通过信贷借入5亿美元，以应对Covid-19流感病毒爆发造成的致命的影响。
各体育组织采取措施应对新冠病毒疫情造成的财务冲击
随着新冠疫情造成的赛事停摆对现金流的挤压，世界各地的体育组织正在采取降薪和为员工提供临时合同等措施节省开支。
新冠肺炎最新消息：已获参赛资格运动员可直通明年奥运会，环法自行车赛或空场进行
东京奥组委首席执行官武藤敏郎表示，奥运会延期成本“极高”。
Sun Yang’s downfall highlights China’s failure to develop individual stars
When the Court of Arbitration for Sports handed an eight-year ban to the six-time Olympic medallist Sun Yang, the Chinese sport hierarchy lost its most valuable individual star. Zhang Dan reports.
CFA regulations create casualties on Chinese football clubs’ hard road to sustainability
The Chinese Football Association’s tough line on football club finances has cooled spending at the top level and is pushing lower-tier teams toward oblivion. Chen Yaolin reports.
Can Chinese viewership help the Tour de Langkawi to fiscal health?
Malaysia’s UCI-certified Tour de Langkawi has long struggled with raising enough revenue to cover costs, but a path to break even may lie through China. SportBusiness’ Asia editor Kelvin Tan reports.
“We will not accept putting our content behind a paywall” | Jamie Lewin, Riot Games
Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.
Women’s golf embraces South Korean dominance as a positive force in Asia and worldwide
The LPGA once worried about the dominance of South Korean players in the women’s game. Now it embraces them as a means of driving the sport’s regional and global popularity. John Duerden finds out more.