NBA
News
Non-exclusivity the key to shoe and betting category NBA deals
The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.
Coronavirus latest: NBA season postponed, Serie A player infected, CBA to restart league, and more
The National Basketball Association is suspending its 2019-20 season indefinitely following games on March 11, after a player on the Utah Jazz tested positive for the coronavirus
NBA’s Brabants: Traditional sports must follow esports to capture young viewers
Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…
Teams named for maiden Basketball Africa League season
The International Basketball Federation (Fiba) and National Basketball Association (NBA) have named the 12 clubs that will compete in the inaugural season of their Basketball Africa League (BAL)
Hong Kong tweet will cost NBA ‘hundreds of millions’, says Silver
NBA commissioner Adam Silver said the league will lose "several hundred million dollars" due to the controversy in China over Houston Rockets general manager Daryl Morey's tweet about Hong Kong in October
NBA and Tsai ‘optimistic’ over return of CCTV coverage
Brooklyn Nets owner Joseph Tsai has expressed his desire for Chinese state broadcaster CCTV to resume its coverage of the NBA basketball league amid the continued fallout caused by a tweet sent last year…
NBA 2K League qualifying event set for Seoul
Basketball gaming competition the NBA 2K League is hosting a qualifying event for its 2020 League Draft in Seoul, South Korea on January 20 and 21
NBA weighs up league in India
The National Basketball Association is considering launching a professional basketball league in India, what would be its second overseas league after the Basketball Africa League which starts in March…
NBA agrees streaming rights deal with FanCode in India
The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
Yao Ming’s CBA juggling act gets a boost from NBA travails
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
NBA在中国的关系覆水难收
休斯顿火箭队总经理莫雷针对香港问题的一条推特,引发一系列连锁反应。不少人认为,NBA在中国市场恐将遭受巨大损失。然而,有多位业内人士向记者表示,由于合同条款限制,不少中国公司也损失惨重,这次风波是一个“双输”局面。
Adam Davis from Harris Blitzer Sports & Entertainment speaking at SDMS Miami
Harris Blitzer Sports & Entertainment's Chief Revenue Officer, Adam Davis discusses the introduction of sports betting in the US.
NBA launches chatbot service with GameOn
Technology company GameOn has partnered with North American basketball league the NBA to launch a new chatbot service through social media platform Facebook that aims to enhance the fan experience
Tencent NBA stream ‘halted over Taiwan flag appearance’
A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…
NBA nets free-to-air deal in South Africa with e.tv
The NBA basketball league has agreed a rights deal in South Africa with free-to-air broadcaster e.tv.
The multi-year agreement names e
NBA League Pass distribution extended in the Philippines
The NBA basketball league has extended partnerships with digital services and telecommunications providers Globe Telecom, Smart Communications and PLDT to distribute its NBA League Pass subscription service…
The Story Mob appoints NBA’s Matischak to aid European growth
Esports communications consultancy The Story Mob has appointed Maik Matischak as head of European sports and partnerships
NBA adds Pringles as sponsor of its first Paris game
The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020
Sky debuts new ‘NBA 360’ offering for international rights-holders
The NBA has introduced a game-to-game viewing experience for international rights-holders, with the UK pay-TV broadcaster Sky among the first to take up the offering
Houston Rockets games dropped from Tencent schedule
Chinese conglomerate Tencent will not show Houston Rockets games for the foreseeable future amid the ongoing fallout caused by a tweet posted by the basketball team’s general manager Daryl Morey earlier t…
Salt Lake City to host 2023 NBA All-Star Game
Salt Lake City, Utah, has been awarded the 2023 National Basketball Association All-Star Game, 30 years after the Utah Jazz last hosted the event
NBA season gets underway without CCTV coverage in China
State broadcaster CCTV did not show the opening games of the 2019-20 NBA season amid the ongoing strained relationship between China and the North American basketball league
NBA to stream games on Facebook and Twitter in Philippines as rights talks drag on
The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.
NBA seals broadcast and betting partnership with Australia’s Tabcorp
Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
Starhub picks up NBA rights in Singapore
Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…
NBA seals free-to-air Brazilian platform with Band
Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league
Rakuten launches dedicated NBA streaming service in Japan
Japanese e-commerce firm Rakuten has launched a new streaming service to showcase its coverage of the NBA basketball league in the country
Silver defends NBA response to tweet furore, CCTV pulls exhibition games
NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…
Houston Rockets GM sparks Chinese backlash with Hong Kong tweet
The Houston Rockets and the NBA are facing a backlash from Chinese commercial partners, government, sports officials and fans after the team's general manager tweeted his support of the ongoing protests…
NBA India Games tips off today, adds JBL as sponsor
The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
NBA signs William Hill as latest sports betting partner
The National Basketball Association is continuing its embrace of legalized sports betting by announcing a partnership with William Hill, which has been designated an authorized sports betting operator…
NBA approves Tsai’s $2.35bn Nets takeover, Levy confirmed as CEO
As widely expected, the National Basketball Association's NBA Board of Governors has unanimously approved the sale of the Brooklyn Nets to Alibaba co-founder Joe Tsai
NBA and ESL partner to create NBA 2K20 Global Championship
Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.
Infront nets NBA sponsorship sales role in Italy
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
Rajesh Sethi appointed managing director of NBA India
Experienced media industry executive Rajesh Sethi has been appointed by the NBA to lead its operations in India
Warriors remain the most popular NBA team online in China in 2019
China-based sports digital consultancy and marketing platform Mailman has released its NBA Red Card report today, which analyses the online influence and digital performance of the American basketball…