To give you the best advertising experience, Apple provides ads in the App Store and Apple News that are based on information such as your App Store search history and Apple News reading history. (Learn more about the information Apple uses to serve advertisements to you.) If you want to opt out of these interest-based ads, you can choose to turn on the Limit Ad Tracking setting on your iPhone, iPad, iPod touch, and Apple TV. You can also turn off Apple's location-based ads on your iPhone, iPad, iPod touch, and Mac.
Here's what you can expect when you use these settings:
- You might see the same number of ads as before, but they might be less relevant because they aren't based on your interests.
- You might still see ads related to the content in an application or based on other non-personal information.
Limit ad tracking
Turn on Limit Ad Tracking on multiple devices to opt out of ads targeted towards your interests.
On your iPhone, iPad, or iPod touch
- Go to Settings > Privacy > Advertising.
- Turn on Limit Ad Tracking.
On your Mac
- Open System Preferences and click Security & Privacy.
- Select the Privacy tab.
- Scroll down and click Advertising.
- Turn on Limit Ad Tracking.
On your Apple TV
- Go to Settings > General > Privacy.
- Turn on Limit Ad Tracking.
Turn off location-based ads
Location-based ads use Location Services to deliver ads tailored to where you are. You can turn these ads off as necessary on multiple devices.
On your iPhone, iPad, or iPod touch
- Go to Settings > Privacy > Location Services > System Services.
- Turn off Location-Based Apple Ads.
Learn more about privacy and Location Services in iOS 8 and later.
On your Mac
- Open System Preferences and click Security & Privacy.
- Select the Privacy tab.
- Click the lock icon and enter your password to make changes.
- Under Enable Location Services, scroll to System Services and click Details.
- Deselect Location-Based Apple Ads and click Done.
- Click the lock icon to prevent further changes.
Learn more
- Learn About Advertising & Privacy.
- Learn more about advertising with Apple.
- Find out how location services work on your iPhone, iPad, and iPod touch.
- Learn more about Apple and privacy.