A global intelligence service providing news, analysis, data and consulting to leading organizations in the business of sport

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News & Analysis

Global coverage and deep analysis delivered by news teams in Europe, Asia and the US.

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Exclusive data and expert analysis of sports industry trending topics.

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The market-leading print magazine containing the best of SportBusiness’ coverage.

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Data – Rights Tracker

The most accurate and trusted media rights database powered by TV Sports Markets

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Reports

Expert analysis backed by exclusive data on the sports industry’s biggest properties.

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Dedicated media news team delivering global coverage of the sports media industry.

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Case studies of the best sponsorship activations in global sport and a regular suite of industry reports.

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Sponsorship values and duration database for the biggest brands and properties in sport.

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News & Analysis

Global coverage of the most important deals in the sports sponsorship industry.

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Consulting Reports

Detailed insights, expert analysis and exclusive data for anyone involved in commercialising sports rights.

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Actionable advice to help our clients make sense of sport’s commercial landscape.

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Business Case Analysis & Due Dilligence

Our data and consulting service helps rights holders and buyers asses opportunities, as well as assisting investors looking to enter new markets.

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Reports – Our Products

Major Sports Rights Agreements – Analysis Report

Data and analysis on sport’s most important media rights agreements.

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Analysis of Uefa Club Competitions – Consulting Report

Uefa club competition media rights report, revenue analysis of the 18/19 – 20/21 rights cycle.

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Sponsorship Works 2019

A casebook containing 22 of the best sports sponsorship activations from 2019.

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SportBusiness Consulting Global Media Report 2019

Our market-leading data and expert analysis provides the most comprehensive examination of the sports media rights landscape.

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Latest News – Read now

Women's Football
Marketing

National Women's Soccer League team Reign FC has rebranded as OL Reign following the recent takeover by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin.
Football
Sponsorship & Marketing

Major League Soccer's Sporting Kansas City has expanded its partnership with minerals-product company Compass Minerals to become the team’s inaugural sleeve sponsor in a multiyear deal.
Football
Media

A fourth company has submitted a proposal for international rights to Brazilian football’s Campeonato Brasileiro Série A from 2020 to 2024, SportBusiness understands.
Multi-Sport
Finance & Money

Mediapro, the Spain-based production group and media-rights agency, has reported a drop in annual revenues but a €2m ($2.2
Multi-Sport
Finance & Money

Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has warned of the potential for a “material adverse impact” on its business because of the ongoing spread of the coronavirus.
3x3 Basketball
Events

Ice Cube's Big3 basketball league will stage its New York event this June at the Louis Armstrong Stadium, which is normally the home of the US Open major tennis championships
Football
Media

Sky Italia has won its appeal against the country’s antitrust authority’s decision to bar the pay-television broadcaster for three years from acquiring exclusive content rights over internet platforms.
Ice Hockey
Sponsorship & Marketing

Tampere Deck Arena, which will serve as the main host venue during Finland’s staging of the International Ice Hockey Federation’s (IIHF) World Championship in 2022, has agreed a naming-rights deal wit…

WHAT OUR CLIENTS SAY

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.