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Jewelers of America is the national trade association for businesses and organizations serving the American fine jewelry marketplace and represents every facet of the jewelry supply chain. See the companies that sit on the Jewelers of America Board of Directors >

More than a century ago, Jewelers of America was founded by jewelers for jewelers, with a desire to advance the professionalism and ethics of the jewelry industry. Today, as the leading non-profit jewelry association in the United States, we are uniquely positioned to be an advocate for both our members and jewelry consumers.

Our Mission

Our primary purpose is to improve consumer confidence in the jewelry industry. Jewelers of America achieves this mission by:

• Acting as a forum for the analysis and discussion of issues affecting the industry;
• Playing a leadership role in public, government and industry affairs;
• Advocating professionalism including high ethical, social and environmental standards;
• Providing timely information to members on issues affecting their businesses;
• Giving members’ access to education services in the areas of business management, sales, gemology, product knowledge and technical skills;

• And developing initiatives that will benefit the retail jewelry marketplace.

Jewelers of America members commit annually to a Code of Professional Practices.