Partners and Business Opportunities

Our goal is to help people effortlessly choose and buy what they need in order to live a better life. Wirecutter’s extensive independent research has found audiences beyond our site with partners who use our work to serve their own audiences.

Affiliate partnerships

Readers visit Wirecutter when they are ready to make a purchase decision. Our exhaustive process and hours of extensive testing have built trust with readers and have made us a destination for product recommendations. If you carry a Wirecutter-recommended product or service and are interested in establishing an affiliate partnership, please email us at bizdev@wirecutter.com.

Licensing and awards

Every pick on our site is an award winner, and being named best in class by our team of experts is news worth sharing. If you’re a manufacturer of a product that our editors named as the best, you can license our logo or editorial text to show potential customers how great your gear is. Please fill out this form if you’re interested.

Advertising

In addition to our reviews and buying guides, we can connect merchants and manufacturers with our readers through our display units. Please email us at adops@wirecutter.com for details.

Syndications and custom collaborations

Wirecutter can provide versions of our content to our partners so that they don’t have to commit to the high cost of creating quality commerce-focused content. Whether through syndications of existing content or custom programs developed with partners, we can enhance the content on your site and also create an incremental revenue stream.

Other business opportunities

Please email us at bizdev@wirecutter.com if you have ideas on how we could work together that don’t quite fit into the categories above. We’d love to hear from you.

Please note that we pride ourselves on following rigorous journalistic standards and ethics when doing our reviews and making recommendations. As such, our writers and editors maintain full editorial independence from our business operations, and we do not consider any product review, guest post, or sponsored content inquiries.

Press

For interview opportunities and general press inquiries, please contact Angela He at angela.he@nytimes.com.