Young Executives’ Night Out
YENO is an evening of educational seminars led by top executives from MAHF member agencies and career-based panel discussions from the Hall of Famers. Along with cocktail and agency team bonding, the event creates the perfect backdrop for young professionals to learn the medical advertising business. Topics are chosen by the Future Famers, so they are particularly relevant to those starting out in the business and include: digital engagement, client problem solving, positioning, how to evaluate creative, what makes a great ad, and more.