Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of public relations writing you…
Paperback – 2016-02-01
Routledge
The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those…
Paperback – 2015-12-18
Routledge
Routledge Studies in Global Information, Politics and Society
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers…
Paperback – 2015-11-30
Routledge
Originally published in 1971. On May 4th, 1970, shots fired by the Ohio National Guard at Kent State University were heard around the world. People were either outraged by the killings or outraged at the students. Instant experts rendered the judgment that it was all a problem of communication.…
Hardback – 2015-11-04
Routledge
Routledge Library Editions: Communication Studies
This book examines the history, theory and journalistic practice of profile writing. Profiles, and the practice of writing them, are of increasing interest to scholars of journalism because conflicts between the interviewer and the subject exemplify the changing nature of journalism itself. While…
Hardback – 2015-11-03
Routledge
Routledge Research in Journalism
Sound HRM practices matter—they are a sine qua non of effective governance in democratic government—equally so at the local, regional, state and national levels of government. The NASPAA (Network of Schools of Public Policy, Affairs, and Administration) accreditation standards demand critical…
Paperback – 2015-10-06
Routledge
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice…
Hardback – 2015-08-25
Routledge
Routledge New Directions in Public Relations & Communication Research
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…
Hardback – 2015-08-20
Routledge
Routledge Companions in Business, Management and Accounting
Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and…
Paperback – 2015-06-23
Routledge
Routledge Research in Public Relations
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value…
Paperback – 2015-04-21
Routledge
Routledge Communication Series
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,…
Paperback – 2015-04-01
Routledge
Routledge Communication Series
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and…
Paperback – 2015-03-23
Routledge
Routledge International Handbooks