The views of consumers also need to be taken into account when developing standards. Standards often shape product characteristics. If consumers play an active role in developing standards, the characteristics of a product or service are more likely to meet their needs. This creates a win-win situation for the consumer and manufacturer or service provider.
Consumers have a voice in the development of ISO International Standards through the participation of the NGO Consumers International and the consumer representatives of national members in the technical committees. ISO also has a Committee on Consumer Policy (COPOLCO) that drives ISO policy in support of greater consumer involvement.