View and download our complete ad specifications guide.
AL.com
Standard Display
Ad Name
Dimensions
Max File Size
Animation
Acceptable Formats
Leader
728×90
60k
Yes – 15 sec. max
JPG, GIF, PNG, HTML5, 3rd Party Tags
Rectangle
300×250
60k
Yes – 15 sec. max
JPG, GIF, PNG, HTML5, 3rd Party Tags
Half Page
300×600
60k
Yes – 15 sec. max
JPG, GIF, PNG, HTML5, 3rd Party Tags
Skyscraper
160×600
60k
Yes – 15 sec. max
JPG, GIF, PNG, HTML5, 3rd Party Tags
Mobile Banner
320×50
60k
No
JPG, GIF, HTML5, 3rd Party Tags
Sponsor
170×30
12k
No
JPG, GIF, PNG
Badge Section Sponsor
120×60
12k
No
JPG, GIF, PNG
Rich Media Guidelines
Examples: 3rd party tags, HTML5, RRM tags
Ad Name
Dimensions
Expanded Dimensions
Max Initial File Size
Max Polite File Size
Max User Initiated Video Size
Max Video Length
Leader
728×90
728×315
200k
100k
2.2 MB
30 seconds
Rectangle
300×250
600×250
200k
100k
2.2 MB
30 seconds
Half Page
300×600
600×600
200k
100k
2.2 MB
30 seconds
Tile
320×50
320×416
200k
100k
2.2 MB
30 seconds
High Impact Wallpaper
A wallpaper is a tile or single image placed on the background of the AL.com homepage, that occupies the area to the right and left of the content well. The wallpaper serves as a companion enhance the leaderboard and rectangle roadblock. Available on desktop only.
Dimensions
Format
Max File Size
Animation
1680×1600
Jpeg Only
100k
No
Billboard
The billboard is a 970×250 banner ad placed at the top of a web page that provides a large canvas for rich creative executions. The ad opens expanded with a close button allowing the user to close the ad. As the ad is collapsed, the page content flows back into the space previously occupied by the banner. A residual button remains enabling the user to view the ad again.
Expanded Size
Collapsed Size
Max Initial File Size
Max Polite File Size
Animation
Acceptable Formats
970×250
196×31
200k
1 MB
15 sec max length
(unlimited user-initiated)
(unlimited user-initiated)
3rd party tags, HTML5,
iframe friendly tag
iframe friendly tag
Filmstrip
The IAB Filmstrip enables enhanced creative story-telling capabilities within a single ad creative. The user is guided through a series of interactive rich media panels including video, animations, downloads, store locators and other information. Simple engagement features – scroll, click, hover, and touch – allow the user to explore all 5 segments of the 300×3000 creative. For desktop only.
Each Segment Size
Total Size
Max Initial File Size
Max Polite File Size
Expansion
Animation
Acceptable Formats
300×600
up to 300 x 3000 or total of five segments
200k
300k
No
15 sec max length
(unlimited user-initiated)
(unlimited user-initiated)
3rd party tags, HTML5,
iframe friendly tag
iframe friendly tag
Portrait
The IAB Portrait ad is a 300×1050 banner ad unit that allows various interactive features to be placed in a large canvas. The ad can contain video, images and other content that engages the user with great visuals and takes up sufficient space to get the user’s attention. For desktop only.
Dimensions
Max Initial File Size
Max Polite File Size
Expansion
Animation
Acceptable Formats
300×1050
200k
300k
No
15 sec max length
(unlimited user-initiated)
(unlimited user-initiated)
3rd party tags, HTML5,
iframe friendly tag
iframe friendly tag
Pushdown
Similar to the sliding billboard, this 970×90 ad unit will auto expand 1x/day to a 970×415. The expansion can contain several types of content, apps, video and other rich media elements. The ad unit displays in contracted state (970×90) on subsequent loads.
Expanded Size
Collapsed Size
Max Initial File Size
Max Polite File Size
Animation
Acceptable Formats
970×415
Auto expansion 7 seconds once per unique user
Auto expansion 7 seconds once per unique user
970×90
200k
1 MB
15 sec max length
(unlimited user-initiated)
(unlimited user-initiated)
3rd party tags, HTML5,
iframe friendly tag
iframe friendly tag
In-Story Video
InStory Video Ads display on article pages. The ad will load automatically, only if a user scrolls down the page. On Desktop, audio will initiate on mouse over.
Max File Size
Minimum Resolution
Maximum Resolution
Aspect Ratio
Video Format
Codec
Length
5 MB
640×360
1920×1080
16:9
.mp4 or .mov
any
15 or 30 seconds recommended
Online conversion tool found HERE
Pre-Roll Video
Max Ad Length
Max File Size
Unit Size
Resolution
Ad Format
Video Bit Rate
Audio Code
Frame Rate
1 x 1
Rich Media Enabled
Codec
Up to 30 seconds
PLAYTIME: 100MB max upload
400×300 or larger (video player size);
actual player size varies in a live environment
actual player size varies in a live environment
960x540px (16:9)
.mp4 or .flv or .webm
1-2 MB
Audio initiated
24-25 FP
Available
Yes
H.264
The Birmingham News
The Huntsville Times
Press Register
Birmingham Magazine
Pre-printed inserts