Paperback – 2016-01-01
Routledge
Media Practice
Inside Journal Publishing examines what journals are, in contrast to books and magazines, and looks at the whole process of publishing journals. Inside Journal Publishing considers journals from a twenty-first century business perspective, as well as exploring the importance of journals…
Paperback – 2016-01-01
Routledge
Landmark Essays on Archival Research gathers over twenty years of essays addressing archival research methodologies and methods. They give readers a sense of how scholars have articulated archival research over the last two decades, providing insight into the shifts research methods have undergone…
Paperback – 2015-12-24
Routledge
Landmark Essays Series
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and…
Paperback – 2015-12-21
Routledge
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…
Paperback – 2015-12-08
Psychology Press
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…
Paperback – 2015-12-01
Routledge
Routledge Communication Series
Understanding Video Games is a crucial guide for newcomers to video game studies and experienced game scholars alike. This revised and updated third edition of the pioneering text provides a comprehensive introduction to the field of game studies, and highlights changes in the gaming industry,…
Paperback – 2015-11-26
Routledge
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers…
Paperback – 2015-11-13
Routledge
Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are often underestimated, the text focuses on dominant areas of…
Paperback – 2015-11-01
Routledge
Routledge Communication Series
Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a…
Paperback – 2015-10-29
Routledge
What are the qualities and properties that make something cultural? What does claiming something as cultural allow us to do? Culture offers students a workable understanding of the category ‘culture’ and explores how the realm of the ‘cultural’ can be practically explored as a way of understanding…
Paperback – 2015-10-20
Routledge
Key Ideas in Media & Cultural Studies
Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism. The second edition…
Paperback – 2015-10-15
Routledge