Competitive Analysis Tools for a more informed strategy

Benchmark, research, and track site performance.

Sharpen your growth strategy using actionable competitive analysis.

The Competitive Analysis tools in Alexa’s Marketing Stack give you the visibility you need to understand the competitive landscape and track the performance of other sites. Get visibility into competitor strategies and model success on winning plays.

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COMPETITIVE ANALYSIS TOOLS FOR WEBSITE ANALYSIS AND MARKET RESEARCH

AUDIENCE OVERLAP TOOL

Find competitor sitesFind competitor sites, run a competitive analysis, and uncover ways to get in front of your audience.

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SITE COMPARISONS

Benchmark PerformanceBenchmark your site’s website traffic and performance metrics against others in your industry.

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SITE OVERVIEW

Measure Website TrafficResearch and track the performance of sites you care about. See how popular your site is relative to others with Alexa Rank.

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TOP SITES

View Top SitesView and analyze the highest performing sites on the web in the world, by country, or category.

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AUDIENCE OVERLAP

Find competitor sites

Keep your finger on the pulse of your industry by finding sites that share a similar audience. Always know who’s leading the pack and who to watch out for.

Understand your audience

Reach more of your audience by knowing what other sites they visit. Understand what content they search for with Competitor Keyword Matrix. Create similar SEO content to drive traffic.

Discover partnership opportunities

Search for popular sites your audience frequently visits. Those that are not competitors could be ripe for influencer outreach, guest blogging, or running ads.

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SITE COMPARISONS

Benchmark performance

Get website traffic statistics and performance metrics for other sites. Benchmark your own site against competitors to see how you compare.

Uncover competitor strategies

Know what marketing channels are working for competitors by using our competitive analysis. Understanding what strategies are working for others can uncover new tactics for you.

Identify industry trends

Compare up to 10 sites in a website analysis. Discover market trends and pinpoint changes in website traffic so you always know who’s leading the pack.

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SITE OVERVIEW

Check Alexa Rank

See how popular your site is relative to other sites using Alexa Rank. Benchmark your performance against competitors with Site Comparisons to see how you stack up.

Measure website traffic

Track the performance of sites you care about. Pinpoint changes to understand how a site’s strategy affects traffic and authority over time.

Research competitors

Get website traffic statistics for your competitors. View popularity, engagement, unique visitors, and other metrics for a complete competitive analysis.

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TOP SITES

View top sites

View the most popular sites on the web in the world, by country, or by category. Compare engagement and other traffic metrics to understand the competitive landscape.

Uncover new strategies

Analyze the highest performing sites on the web using Site Overview. Understand what marketing channels are working for them and might also work for you.

Discover influencers

Use the top sites lists by category to find similar sites in or related to your industry. Evaluate their website traffic and decide if any present good partnership opportunities.

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