Our News Seekers and Music Fans are Your Current and Prospective Customers
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Our News Seekers and Music Fans are Your Current and Prospective Customers
Connect with more than 530,000 Central Texans through sponsorship messages on‑air, online, on‑demand and on location
Source: Nielsen Audio, Summer 2016, Adults 18+, KUT + KUTX, M-Su 6a-Mid
Engages news seekers with award‑winning local and regional reporting, along with national and international news
Captivates music fans who value diverse playlists curated by local talent
Our Sponsors Get Results
Our Sponsors Get Results
78% of listeners have taken action based on hearing a sponsor message
70% of listeners hold a more positive opinion about public radio sponsors
65% of listeners prefer to buy products and services from public radio sponsors
Source: NPR® Sponsorship Survey, Lightspeed Research 2013, 2016
Hear It, See It, Click It
Hear It, See It, Click It
KUT unique monthly listeners
kut.org monthly page views
kut.org monthly audio streams
KUTX unique monthly listeners
kutx.org monthly page views
kutx.org monthly audio streams
Monthly podcast downloads
Source: Nielsen Audio, Summer 2016, Adults 18+, KUT and KUTX, M-Su 6a-Mid
How Sponsorship Works
How Sponsorship Works
Your KUT | KUTX representative will work with you to craft a targeted, multiplatform campaign that cultivates awareness, creates affinity for your brand and generates results
We create clear and direct messages based on your goals
Our highly engaged audience hears your messages in a clutter‑free, active‑listening environment
Our exceptionally devoted fans connect your support with quality, credibility and community‑mindedness
Become a Sponsor
Become a Sponsor
Tell us about your organization and marketing goals
Brian Benschoter
Manager of Sponsorships
512-471-8222