Suzi Watford is Dow Jones’ Chief Marketing Officer, overseeing global sales and marketing efforts for the consumer brands, including The Wall Street Journal and Barron’s. Leading an international team, she spearheads strategy and brand marketing, subscriptions and circulation, events and the membership loyalty program, WSJ+. She assumed the role in November 2014 and launched WSJ’s first brand campaign in seven years in February 2015.

With more than a decade of experience in the media industry, Ms. Watford joined Dow Jones from News UK. Most recently, she served as Sales and Marketing Director for The Times and The Sunday Times, where she established and led the move from subscriptions to memberships. Prior, Ms. Watford was responsible for Partnerships and Loyalty before taking on the wider role of also overseeing brand extensions across News UK.