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Buenos días, artritis FAQs

  1. What is Buenos Días, Artritis?
  2. What is the target audience for Buenos Días, Artritis?
  3. What materials are available to support the campaign?
  4. What materials are suggested as the minimum for implementing the campaign?
  5. Are there any TV spots for the Buenos Días, Artritis campaign?
  6. Can the materials be localized?
  7. Can corporate logos be added to the campaign materials?
  8. How long is the campaign?
  1. What is Buenos Días, Artritis?
    A:     Buenos Días, Artritis is a health communication campaign designed to promote exercise among Spanish-speaking people in the Hispanic population who have arthritis.

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  2. What is the target audience for Buenos Días, Artritis?
    A:     The campaign’s target audience is people who are Hispanic and have arthritis between the ages of 45 and 64, and who have an income of less than $35,000 a year.

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  3. What materials are available to support the campaign?
    A:     All campaign materials are in Spanish and include radio spots, print advertising, a brochure, a bookmark, a billboard, a bus shelter placard, a bill stuffer, and a flyer. A limited number of materials are also available in English.

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  4. What materials are suggested as the minimum for implementing the campaign?
    A:     Organizations should partner with a state health department to implement the campaign and at least use the brochures and radio spots, bus shelter placards, or billboards.

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  5. Are there any TV spots for the Buenos Días, Artritis campaign?
    A:     At this time, campaign materials have not been designed or tested for TV. You can supplement your campaign by arranging interviews with local experts on TV station news or talk shows geared toward our target population.

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  6. Can the materials be localized?
    A:     You can add the local program logo and the local toll-free number for arthritis information, assuming you offer information in Spanish and a Spanish-speaking operator. A web site address for a Spanish language web page that offers information on local programs can also be added.

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  7. Can corporate logos be added to the campaign materials?
    A:     Health departments, arthritis programs, or arthritis partnership name(s) and logo(s) can be added to the materials. It is possible to add corporate logos, but because the CDC logo is embedded in the materials, the process of seeking approval for this change is complicated and time-consuming.

    The CDC Technology Transfer Office needs to approve placement of any corporate logo with the CDC logo. A written request for approval must be submitted. The request should specify a clear plan that identifies the intervention and rationale for the additional logo and the purpose of the corporate sponsor. These requests generally require several rounds of questions from the Technology Transfer Office, and may take 4-6 months to complete the process. In general, CDC may approve requests related to activities of the corporate sponsor as “good corporate citizenship” but will be reluctant to approve requests when it is clear that the goal is purely gain for the corporate partners.

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  8. How long is the campaign?
    A:     The campaign materials can be used indefinitely. Campaign is designed to be run a minimum of 4-6 weeks, but longer is better to obtain more repetition and market penetration.

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