Driving value for auto marketers.
Gain traction with a strategic mix of
traditional and digital marketing solutions.
Auto Industry Solutions
Auto consumers are doing their digital homework, using online tools to gather information about brands and dealerships before making a potential purchase decision. We offer a full suite of digital marketing products that drive success for local automotive dealerships, top national brands, product manufacturers and service providers.
Fueled by AL.com’s massive, engaged audience, our digital marketing strategies are custom-built, targeting your messaging to meet the intentions of active auto consumers.
Digital Marketing Takes the Wheel
Key benefits to digitally-focused automotive marketing strategies:
- Deliver personalized messaging at scale through dynamic strategies and optimization.
- Reach active auto intenders who are researching and considering the purchase of a new vehicle.
- Stay visible to just-closed and past customers to capture repeat business and maintenance
- Leverage video marketing and rich media to create high-impact and engaging ads.
Increase inventory visibility and brand awareness.
Capture your share of active auto consumers and drivers needing service by positioning your inventory and brand on the highest-traffic local platform autos.al.com.
Consumers can search local vehicles online by make, model, location, price and fuel economy. They’re also introduced and able to connect with local dealerships highlighted throughout the platform.
Supplement digital marketing and raise brand awareness by making your dealership known to our statewide audience of 795,000 weekly newspaper readers. The Birmingham News, The Huntsville Times, Press-Register, and Mississippi Press.